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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford F-Series Super Duty earns Truck of Texas award

Texans love their pickup trucks, which you already knew. That means the Texas Auto Writers Association and its "Truck of Texas" award is a big deal. And the latest trophy goes to the 2017 Ford F-Series Super Duty. The pickup truck managed to snag TAWA's award at the 2016 Texas Truck Rodeo. The award marks the 13th time Ford's F-Series has been named the pickup king of the Lone Star State. Roughly 70 journalists converged outside at the Longhorn River Ranch, just outside of Austin, TX, for the 23rd annual Texas Truck Rodeo where a host of Ford's vehicles won awards. In addition to the F-Series Super Duty being named the "Truck of Texas," the 2017 Ford Super Duty won the Heavy Duty Pickup Truck award, while the 2017 Ford F-150 with the 3.5-liter EcoBoost V6 engine won the Best Powertrain award. The journalists also awarded Ford for having the "Truck Line of Texas." Ford wasn't the only winner at the Texas Truck Rodeo, as Nissan brought home five awards, including one for the 2017 Titan in the fullsize pickup category and one for the Armada in the SUV segment. Ram also won a few accolades with its trucks. The 2017 Ram 1500 won for being the most luxurious pickup truck, while the 2017 Ram 2500 Power Wagon won the off-road pickup truck award. Last year, TAWA named the 2016 Nissan Titan XD the Truck of Texas, but Ford's all-new F-Series Super Duty managed to keep the Japanese automaker's full-size offering at bay. For the 2017 model, Ford placed aluminum body panels into the F-Series Super Duty's body, which not only shed weight, but also make the truck stronger. Scroll down to see the entire list of TAWA's winners from the 2016 Texas Truck Rodeo. Truck of Texas: 2017 Ford Super Duty SUV of Texas: 2017 Nissan Armada CUV of Texas: 2017 Volvo XC90 Truck line of Texas: Ford Motor Co.

Chrysler called out over lackluster Ram Runner by racer who helped develop it

Fans of off-roading and desert blasting might recall that Chrysler offers an aftermarket conversion that can turn a Ram 1500 into a road-legal desert racer, called the Ram Runner. The kit, sold through Mopar, includes some significant suspension upgrades, body tweaks and a brawnier cat-back exhaust for the truck's 5.7-liter V8.
Considering all of this, comparisons with the almighty Ford F-150 SVT Raptor are common. Among the off-road community, that makes these two a sort of Chevrolet Camaro and Ford Mustang for people that prefer driving on dirt. In the Race-Dezert forum, the discussion as to which truck was better was proceeding as normal - Ram fans said their piece and Ford fans said theirs. Then, a man named Kent Kroeker offered up his two cents.
See, Kroeker is a Baja racer, and the man that helped develop the Ram Runner. Despite his association with the truck, though, he had some less than kind words for Chrysler and the Ram Runner.