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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford Ranger-based 7-seat SUV spotted testing

Ford looks to be working on a new SUV version of its global Ranger pickup truck. An early prototype of a seven-passenger SUV based on the Ranger has been spotted testing in Australia, and word has it buyers in the region could expect to see the model in showrooms as soon as 2014, where it could sail under the Endeavour or Everest badges. Ford Australia currently sells the Territory SUV, so there's some chance that this model could be a successor to that throne, as well.
Whatever it's called, the long-roof Ranger will feature a shorter wheelbase and more ground clearance than its pickup twin, giving the machine a bit more off-road functionality. (And here we thought we couldn't want the global Ranger any more than we already do.) While this particular vehicle sports a Territory back half grafted onto a Ranger front end, odds are a public reveal of the finished product could occur as soon as the second half of 2014, making it a 2015 model. Head over to Carsguide.com.au for a closer look.

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.