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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM
Fri, 16 Oct 2009Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.
2015 Ford Mustang leaked in Autoweek
Tue, 03 Dec 2013We would have to imagine that Ford knew it couldn't keep its 2015 Mustang under wraps for too long, and with only days to go before the pony car's official unveiling, the dam seems to be cracking. SVTPerformance.com member Screamin 40th just posted some images taken of the sixth-gen Mustang prominently featured in and on the cover of the December 9 issue of Autoweek magazine.
These images show that recent renderings we saw weren't too far off. The face is just like what we saw in spy shots a few months back, but the rear of the car features some of its more striking cues. Starting with the pronounced haunches and hidden B-pillars, the rear view of the new Mustang might be its best with the ridged, three-bar taillights, a rear diffuser and the lack of a faux gas cap, which allows the galloping pony to be an even more prominent element against the black trim.
The images also reveal a small portion of the updated interior carrying over retro themes like the deep-dish steering wheel and dual-gauge instrument cluster, but it also adds some modern tech with a big infotainment displays and a clean center stack layout. No official word on powertrain or other specs, but while we can't make out most of the magazine's text, our eyes did catch mentions of an independent rear suspension and a 200-pound weight reduction.
Ford recalling nearly 24,000 Focus EV and C-Max models over door chime
Fri, 04 Oct 2013Ford will be voluntarily recalling 23,830 Focus Electric and C-Max Hybrid and Energi models equipped with push-button ignition, according to The Detroit News. Why? Because the cars don't make a noise when the driver's door is open, and are therefore in violation of federal regulations. It's not as silly as Honda's badging recall that isn't a recall, but it's close.
Actually, that's not exactly fair. The chime is supposed to come on when the driver's door is open, as it reminds drivers not to leave their cars on or leave key fobs in the car, an easy thing to forget when the cars in question make virtually no noise at idle and do not require keys in ignitions.
The recall, which Ford is conducting voluntarily, covers 2012 and 2013 Focus Electric hatchbacks and 2013 C-Max Hybrid and Energi models. The overwhelming majority, around 22,900 units, were sold in the US, while the remaining 900 units are in Canada. How many of each model are covered in the recall is not immediately clear.