2001 - Ford Mustang on 2040-cars

Auto blog

How Ford switched gears for the all-new F-150

Editor's Note: This story is authored by Julia Halewicz, a senior editor with AOL's Custom Solutions Group. She holds a Masters in Journalism from NYU and has spent her career as an editor of various newspapers, magazines and digital outlets. Last year on the Friday before Labor Day, the 2014 Ford F-150 pickup truck came off the Dearborn assembly line for the last time. After the last seam was welded, the F-150 that had been so beloved by American consumers would begin the transition from traditional steel manufacturing to an aluminum body, and the second phase of Ford's 2007 blueprint for sustainability would begin. Jobs would be created, and Ford would deliver a stronger product to its consumers. It was a moment Ford would call the biggest in the company's 111-year history. Breaking The Mold For some, the change was almost unfathomable. How could a truck be made with aluminum, and why change what clearly was working very well for the company? "We have a saying at Ford that leaders lead," said Doug Scott, the company's truck group marketing manager. "This was an ideal product to make with aluminum-alloy, because lightweighting made so much sense for a truck, because the extent to which you could take weight out of a truck, you could add more value to the customer in terms of more towing, more payload, more durability, more efficiency – so again all this required us to be out in front further out in front that we normally would be to make sure that we would deliver on all those expectations." Ford began the planning process about five years before the first aluminum F-150 would come to market. The company had a lot of questions. What was customer acceptance of aluminum, could they build the truck, and could the truck be repaired out in the field? Finally, Ford needed to determine if there were enough materials available to support the demand for the F-Series. Aluminum vehicles aren't unusual, but had never been built on the scale of the F-150 – approximately one every minute. Ford created two prototypes to determine if the product would meet and exceed consumer expectations. Any change to the vehicle had to be justified in performance, safety and economy. An aluminum truck needed to be safer, lighter, have increased payload, haul more, and have improved fuel efficiency. After driving the prototypes, Ford knew it was ready to move forward. Once the aluminum truck was ready to build, the next challenge was quickly transforming the plant.

2015 Ford Mustang to make world debut on Dec. 5 [w/video]

Between a bevvy of spy shots, speculative renders and insidery images from the halls of Car and Driver, we've got a pretty decent idea of what the 2015 Ford Mustang might look like. Still, we're excited to see the real deal as soon as possible.
Turns out that Ford has told us just when that first official look might come, too, although it has chosen somewhat of a backdoor fashion for dropping the news.
The video below popped up on the Ford Mustang YouTube channel this morning, promoting a social media effort called #MustangInspires on. The video and hashtag ask fans of the pony car to share pictures of the car - or "photographic stories of inspiration" - on Instagram, Facebook, Twitter, etc. But the truly interesting part of the video description is that which mentions taking "the cover off the all-new Mustang" on December 5. Consider our calendars marked.

Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.