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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford Police Interceptor with 2.0L EcoBoost rated most fuel-efficient police sedan

Back in September, Ford announced a non-pursuit version of its Police Interceptor Sedan, which swaps out a choice of two V6 engines for a fuel-efficient 2.0-liter EcoBoost inline four-cylinder. This Special Service Police Sedan will be marketed to law enforcement agencies looking to cut fuel costs and don't need the extra power.
For college campuses, detectives and the like, this new police car has now been certified with EPA fuel economy estimates of 20 miles per gallon in the city, 32 mpg on the highway and a combined rating of 24 mpg. These figures represent a decrease of two mpg in city and combined ratings compared to the civilian-spec 2014 Taurus. These police cars still offer active grille shutters for better aerodynamics, although we're guessing agencies upfitting their cars with light bars and push bumpers aren't exactly concerted with aerodynamics. The true benefit of the SSP version is when it's compared against other police sedan options like the Dodge Charger, Chevy Impala, Chevy Caprice and even the V6 Police Interceptor Sedan.
Ford claims the new Police Interceptor Sedan SSP is the most fuel-efficient current option for police departments, saying that this car can save $1,720 per car over three years and almost $260,000 over the same span of time for fleets with 150 vehicles. There is an official press release posted below, and also check out the gallery of images from Ford collected from various police agencies across the US (although none show the 2.0-liter SSP model). Head on over to Ford's Police Interceptor mini-site for even more pictures of the Police Interceptor Sedan and Utility.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.