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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Shelby Cobra, Mercedes 300SL and 1947 Woodie from Petersen Museum headed to auction

The changes happening at the Petersen Museum have been making the rounds in major press, but it probably won't be until August 18, during Pebble Beach, when we get the full story on what's happening; that's where and when museum reps plan on announcing the way forward for the SoCal institution. In the meantime, the museum is still reorganizing its collection, and that means auctioning some of its showpieces at this weekend's Auctions America event in Burbank.
Three of the stars are a 1964 Shelby Cobra 289, one of less than 20 produced with a three-speed C-4 automatic transmission, a 1960 Mercedes-Benz 300SL owned by actor Robert Stack and the last 1948 Ford Sportsman 'Woodie' ever produced. The Cobra, now restored to its original white exterior and red leather interior, was a factory demonstrator that first sold for $5,250. Showing just 38,950 miles on the odometer, its pre-sale estimate is $800,000 to $1 million.
The 300SL is actually a 1957 model but wasn't titled until Robert Stack took possession in 1960. The lead actor in the The Untouchables TV series used to drive by the Sunset Boulevard Mercedes dealership to ogle the car, but couldn't justify spending the money to buy it. When he and the producer of The Untouchables won Emmys for the show, the producer, who happened to be Desi Arnaz, bought the car for Stack. He owned it his whole life, it has been left as Stack drove it and still bears the California license plate "UNTCHBL."

Ford readying 2015 F-150 drift truck for SEMA

Between the Mustangs you'd find in Formula D and the Fiestas in the Global and World rallycross championships, there's no shortage of Ford drift cars on the scene. But at the upcoming SEMA Show in Las Vegas, the Blue Oval automaker intends to show off a different kind of drift machine.
Created in collaboration with driftmeister Vaughn Gittin, Jr., this custom F-150 has been designed for "on- and off-road capabilities, as well as drifting and jumping." It's got a suspension with components from Kibbetech King and Air Lift Performance to give it 12 inches of travel and comes packed with 5 Recaro seats. Other details remain limited, but if the rendering above is anything to go by, it ought to be pretty awesome.
Alongside the Gittin truck, Ford will also be showcasing another F-150 designed together with freestyle motorcross rider Brian Deegan, packing the 3.5-liter EcoBoost engine and a long list of enhancements. Between these two trucks, Ford hopes to extend its winning streak for the Hottest Truck award that it's taken four years running now. Feel free to read more in the press release below.