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How Ford made its 2015 Ford Mustang safer for toupee wearers [w/video]

Ford is ready to tell the story of its 2015 Mustang Convertible, the can't-miss bits being the easier, quicker and quieter roof operation, a more robust roof build for a coupe-like cabin noise, more trunk space, better visibility and reduced in-cabin buffeting. The top release system has been completely redesigned with a single, center-mounted latch on the windshield frame instead of the dual latches of before. The driver can now release the roof without having to lean over into the passenger space, after which the top goes down fully automatically with the press of a button. Ford doesn't say how long it takes to stow, but it's apparently done in half as much time as before, so figure around 8 seconds.
The roof uses a five-bow structure, with the fabric outer and full inner headliner sandwiching ten millimeters of insulation. Detailing work on the top has eliminated "unsightly folds" in the corners when the roof is up and made it more compact when down; its Z-fold assembly is 6.7 inches lower than before at its highest point when put down. Ford says the new electric drive internals make less noise when in operation, and the fully-finished droptop look is achieved with snap-in caps that flank the rear seating and stow in the trunk when not in use (the outgoing Mustang's top was higher and the front when folded and always looked like it was catching air and creating drag).
The compact roof and newly independent rear suspension setup in back means liberated trunk space, 11.4 cubic feet ready to swallow golf bags and tourist swag. You can read a lot more about it in the press release below, check it out in the short video of running footage and learn about the aerodynamic improvements made to the entire Mustang lineup that decrease drag and increase fuel economy.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

New York Mets outfielder turns spring training into his personal car show

New York Mets outfielder Yoenis Cespedes is known for his wide range of talents. He can hit for power, average, has good speed, and is solid in the field. His car collection is equally versatile and diverse, and it's been on display this week at spring training. Every day has brought a different car, and it has his teammates and the media atwitter. Cespedes rolled up Wednesday to the Mets facility in Port St. Lucie in a Lamborghini Aventador. It's black with blue trim. Anthony DiComo with MLB.com tweeted this: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ESPN's Darren Rovell tweeted the Lambo has a custom exhaust that cost $80,000 and shoots out flames. Of course, that's already old news. His Alfa Romeo showed up today, too. Apparently Mets infielder Wilmer Flores has been driving it. That's an ultra-rare 8C Competizione, brought to you by Robert Brender of SNY.TV. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Italian delights are stunning, but his Tuesday arrival was arguably the craziest: a Polaris Slingshot. DiComo captured this. It's customized with gaudy wire wheels, red accents, and Cespedes' No. 52 on the hood. Subtle. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Only in this fleet would Monday's ride appear pedestrian. It was 'only' an F-250. It was raised on huge wheels, had a custom grille, and towered over that Maserati behind it. Jon Santucci of Scripps newspapers observed it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At this rate, we should probably skip Geneva and get credentialed for Mets spring training. Cespedes signed a three-year $75-million contract with the Mets in the off-season. He's also played for the Oakland Athletics, Boston Red Sox, and Detroit Tigers. Related Video: Image Credit: Getty Images Celebrities Design/Style Ford Lamborghini Performance baseball