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Michigan ponders its automotive future in the connected age

Few people take cars more seriously than Michiganders. I've been to the home of BMW in Germany. I've been to Kia's HQ in Korea. I've seen Honda's goods in Japan. No one, from the factory worker to the executive in her pinstriped suit, is more obsessed with cars than Michigan Inc. That's why it was interesting this week to see the state have a moment of introspection four hours north of the Motor City on a scenic island called Mackinac. Ironically, cars are not allowed here. Normally a tourist trap, it played placed host to the Mackinac Public Policy conference this week. While politics took center stage ( I may be the only person here not considering a run for governor) the evolution of the industry through connectivity and data was a theme of the conference. If you're reading this in New York, Silicon Valley, or one of the automotive heartlands listed above, you do care about this. If Michigan rethinks its approach to the car business – and makes moves to become more competitive – that affects you the consumer and enthusiast. It's jobs. It's technology, and it's a competition to see who's going to be the leader. More than a century after Henry Ford made mass production a thing, more than 70 years after Detroit's Arsenal of Democracy helped win World War II, and nearly a decade after the historic bankruptcies of General Motors and Chrysler, the car business is on solid footing again and looking to the future. What's next? Michigan is still home to thousands of auto workers, tech centers (including gleaming facilities built by Toyota and Hyundai), and the headquarters of the three American carmakers. Just because the economy is good doesn't mean it's a given connected cars and mobility advancements are going to come from this state. A lot of it's not. Tesla, Uber, Lyft, Faraday Future, and other transportation mediums have spouted up other places. Michigan leaders and Detroit's carmakers understand this reality. Reflecting on the past means admitting the future is not a given, a key undertone this week in Mackinac. It's about using existing resources, like skilled labor, to move forward. "We do have the number of technicians and technical expertise here in this state," says Stephen Polk," conference chair and former CEO of auto data firm R.L. Polk & Co. To that end, Ford is placing increased emphasis on a division called Smart Mobility, which is an in-house unit focusing on autonomy, connectivity, and forward-looking ideas.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Weekly Recap: Ford guns for 2016 Le Mans glory with new GT

On the eve of the 24 Hours of Le Mans, Ford confirmed it will return to the French endurance race in 2016 and campaign the new GT racecar 50 years after three GT40s swept the podium at the Circuit de la Sarthe. The factory will back a two-team, four-car effort that will compete in the World Endurance Championship and the Tudor United SportsCar Championship running cars operated by Chip Ganassi Racing with Felix Sabates. The GT racecar will make its track debut in January at the Rolex 24 at Daytona, and the driver lineup will be announced later. "But rest assured, there's quite a line forming out the door," Ganassi said at the announcement. The GT is the modern successor to the iconic GT40, which won Le Mans four straight years from 1966-1969. The racecar is a rolling testbed of Ford's latest technologies, including a powerful twin-turbo EcoBoost V6. The car also makes extensive use of carbon-fiber pieces and advanced aerodynamics. Ford tapped Multimatic Motorsports of Canada and Roush Yates Engines to aid in the development of the GT racer. The road-going version, which was revealed in January at the Detroit Auto Show, is also set to launch next year. It caps Ford's growing performance lineup, and the company has ambitious plans to launch more than 12 new sporty models by 2020, including hot metal like the Focus RS, F-150 Raptor, and Shelby GT350R. The GT embodies Ford's best tech, but news of its return to Le Mans immediately conjured images of the company's fierce rivalry in the 1960s with Ferrari and intense competition with Porsche. "When the GT40 competed at Le Mans in the 1960s, Henry Ford II sought to prove Ford could beat endurance racing's most legendary manufacturers," Ford executive chairman Bill Ford said in a statement. "We are still extremely proud of having won this iconic race four times in a row, and that same spirit that drove the innovation behind the first Ford GT still drives us today." Ford is going back to Le Mans. Somewhere, Hank the Deuce must be smiling. OTHER NEWS & NOTES 2016 BMW 7 Series arrives in the fall BMW revealed the sixth generation of its flagship 7 Series this week, which will start at $81,300 when it launches in the United States this fall. BMW is billing it as the roomiest 7 Series ever, and it measures 206.6 inches in length.