1985 Mustang Gt on 2040-cars

Auto blog

Chrysler called out over lackluster Ram Runner by racer who helped develop it

Fans of off-roading and desert blasting might recall that Chrysler offers an aftermarket conversion that can turn a Ram 1500 into a road-legal desert racer, called the Ram Runner. The kit, sold through Mopar, includes some significant suspension upgrades, body tweaks and a brawnier cat-back exhaust for the truck's 5.7-liter V8.
Considering all of this, comparisons with the almighty Ford F-150 SVT Raptor are common. Among the off-road community, that makes these two a sort of Chevrolet Camaro and Ford Mustang for people that prefer driving on dirt. In the Race-Dezert forum, the discussion as to which truck was better was proceeding as normal - Ram fans said their piece and Ford fans said theirs. Then, a man named Kent Kroeker offered up his two cents.
See, Kroeker is a Baja racer, and the man that helped develop the Ram Runner. Despite his association with the truck, though, he had some less than kind words for Chrysler and the Ram Runner.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2016 Ford Explorer order guide revealed

The configurator for the refreshed 2016 Ford Explorer is already up and running. However, if you're the type of person that really likes to dig into the nitty-gritty of a vehicle's features, then the order guide for this latest Ford is now available (pictured right). While the documents don't list fuel economy, engine power or pricing, they give a precise idea of all of the differences separating each of the five trim levels: Base, XLT, Limited, Sport and Platinum. In addition to the tweaked styling across the board, even the Base model now features a rearview camera with a washer. There are also three new colors available: Shadow Black, Blue Jeans Metallic and Guard Metallic. Base, XLT and Limited trims are available with either a 3.5-liter V6 or new, optional 2.3-liter EcoBoost four-cylinder. All of them are mated to a six-speed automatic, and all-wheel drive is optional with either engine. The new Platinum trim basically loads the Explorer up with everything imaginable. Power comes from the 3.5-liter EcoBoost V6, matched with all-wheel drive. Plus, the Platinum trim gets standard luxuries like a dual-pane moonroof, adaptive cruise control, a premium sound system and Ford's super-soft Nirvana Leather covering the seats. There are also some new tech features throughout the rest of the lineup. For example, an updated auto-parking system is also available on the Limited but comes standard on the Platinum. Furthermore, a 180-degree front camera and second-row USB charging are optional on the Sport but are standard on the Limited and Platinum. Check out the gallery for even more of the changes. Featured Gallery 2016 Ford Explorer View 30 Photos Related Gallery 2016 Ford Explorer Order Guide View 20 Photos News Source: FordTip: P Design/Style Ford Car Buying SUV order guide