1969 Ford Mustang Mach1 on 2040-cars

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A 1985 Ford Escort for $915,000? If it was owned by Princess Diana

What makes a used car worth more than the car itself? If it was owned by John Lennon. Or Muhammad Ali. Michael Schumacher, perhaps, or Stirling Moss. This year’s edition from the Hagerty organization of its “Power List” makes for amusing reading even if youÂ’re not on it. But you can make believe that you are. Essentially, the list, which was launched only last year, tracks the impact of celebrity ownership of a vehicle on its value, as measured by its worth at auction. Nearly 400 sales of celebrity cars and bikes have been analyzed from around the world by Hagerty using market data and “expert” analytics. Hagerty is aware, certainly, that famous folks — from royalty, sports, movies and music — grab gobs of attention from ordinary people. ThatÂ’s why the 2023 Power List comprises these categories: Art Cars, Racing Drivers, Movies and TV, Musicians, Royalty, Screen Stars, Sporting Icons. But you don't have to be a rock star or a F1 pilot to get listed: Princess Diana, besides an Escort Turbo RS that she owned between 1985 and 1988, numbered a convertible 1994 Audi 80 Cabriolet and a Jaguar XJS Cabriolet among her rides. HereÂ’s a look at some of the more notable entries: Racing driver category: In pole position was an unlikely titleholder, a 1976 Ford Bronco. This was the car bought new by legendary Canadian Formula 1 driver Gilles Villeneuve and untouched since his death; it sold at the Aguttes auction in Paris last December for $148,000, a huge 210% increase over the $47,800 that Hagerty would value a regular example in the same condition. Just a note: The list doesnÂ’t include race cars, only vehicles kept privately by the drivers. Musicians: A 1974 Rolls-Royce Silver Shadow had been Freddie MercuryÂ’s personal chauffeur-driven transport from 1979 until his death in 1991. Without celebrity ownership, Hagerty would value the Silver Shadow at a lowly $9,500, a car that would take a lot of time, effort and money to restore properly. But add in MercuryÂ’s aura and bids ended at $362,500. “ItÂ’s no surprise that MercuryÂ’s car dominated our Musicians list on the 2023 Hagerty Power List,” the company said. Movies and TV: For those readers now emerging from hibernation since 1968, the news is that the historic Highland Green Mustang from “Bullitt” remains at the top of the Power List for the second year running.

Toyota, Ford decide to end hybrid collaboration before it starts

Not all so-called Memorandum of Understanding pacts end in actual collaborations. For instance, after a two-year "feasibility study," Toyota and Ford have just announced that they will not be developing hybrid systems for use in light trucks and SUVs as previously planned, and the two automakers will instead continue to develop their own hybrid technology independently.
The would-be collaboration was first announced in August of 2011, and would have seen a rear-wheel-drive hybrid platform that would "improve the efficiency of trucks and SUVs while still allowing them to be driven in the way customers expect," according to our initial post on the topic.
Keep in mind that this announcement isn't to say we shouldn't expect hybrid pickups and SUVs from the two automakers, but that they probably aren't coming very soon - Ford says it will have a system "before the end of this decade" and we haven't heard much from Toyota on the hybrid truck front since the 2008 A-BAT Concept (pictured above) - and that they will not share any components between them (and they never have, for what it's worth).

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.