1969 Ford Mustang 1969 Mach 1 on 2040-cars

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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Spy shooter claims proof of upcoming aluminum Ford F-Series Super Duty

Ford has already confirmed that the 2015 F-150 (pictured above) was just the beginning for its more extensive use of aluminum. CEO Alan Mulally said it himself during the 2014 Detroit Auto Show. We've even already seen the future Raptor testing with an aluminum body. But a recent discovery from an intrepid spy photographer might indicate that the lightweight metal is coming to the Blue Oval's Super Duty pickups in their upcoming generation, as well.
According to Automotive News, a spy shooter in Colorado spotted a prototype for the next-gen F-350 testing. He happened to have a magnet on hand and got close enough to check the truck out. When he held it up to the metal in the bed, it didn't stick, which signaled to him a switch from steel to aluminum.
Obviously, this claim raises some questions. Given that it was a test vehicle, one possibility is that the Blue Oval is just evaluating the feasibility of switching to aluminum for the Super Duty trucks, not necessarily committed to it yet. Ford has been testing it quite exhaustively, after all. In fact, much of the rest of the truck in question was covered in camouflage, so it's possible that the magnet failed to work along the rest of the body not because it was aluminum, but because it wasn't powerful enough to get through the disguising material. Thus, the lightweight metal's use could be far less substantial than on the new F-150. Still, it was a clever idea for the cameraman to check things out and might have given us the first hint about brand's next heavy-duty models.

Ford trademarking 'Mach 1,' possibly for Mustang

A legendary name might be accompanying the redesigned, 2015 Mustang when it finally makes its world debut - Mach 1. Stumbled upon by the team at Ford Authority, the Mach 1 title was found in a trademark filing with the US Patent and Trademark Office, and would revive a name last used on the fourth-generation, 2003 Mustang.
While the the 2003 vintage was well and good, the Mach 1 is really remembered for a three-year run from 1969 to 1971 - it's best to just forget the emissions-choked 1972 to 1978 Mach 1s - when power output ranged from a modest 250 horsepower with the two-barrel, 351-cubic-inch Windsor V8 to "375 hp" (actual output was rumored to be well north of 400 horsepower) with the righteous, 429-cubic-inch Super Cobra Jet V8.
What does the title hold for the sixth-generation Mustang? It's tough to say. The fanatics at Ford Authority seem to think Mach 1 could take the place of the Shelby GT500 at the top of the Mustang hierarchy, which sounds like a valid argument. At the same time, we could see the SVT Cobra moniker returning for the flagship model, and the Mach 1 doing battle with the Chevrolet Camaro Z/28 (unless the Boss 302 were to return). Confounding things is the historical precedent - the Mach 1 was responsible for the death of the Mustang GT in 1969, so it might make sense as a volume performance model.