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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford, Renault have surprises in store for Le Mans

All those prototype and GT racers won't be the only attraction catching our eye at the 24 Hours of Le Mans this weekend. Two major automakers have also confirmed that they've got new metal to unveil. And while they're not saying exactly what they'll be, we've got some pretty good ideas. First up is Ford, which has announced a "major Ford Performance news announcement" on Friday. Chairman Bill Ford, CEO Mark Fields, and product development chief Raj Nair will be on hand for the announcement set to take place on Friday at 10:00 AM Eastern. The Blue Oval isn't saying just what it has in store, but the widespread speculation has been that it will present a racing version of the new Ford GT at Le Mans a good half century since the original GT40 raced there. Meanwhile, Renault has announced that it is marking the 60th anniversary of the Alpine marque at Le Mans this Saturday. The French automaker has been working on reviving the dormant marque, and looks poised to finally reveal its new sports car at its iconic home endurance race this weekend. Tipped to be called the Alpine AS1, the new sports car will bring the marque back out of retirement in a more real way than the ELMS-winning LMP2 prototype ever could. Expect it to be based on the mid-engined chassis underpinning the Renault RS 01 spec racer, but built for the road. Related Video: FORD TO ANNOUNCE SIGNIFICANT PERFORMANCE NEWS THIS WEEK - Ford this week is making a major Ford Performance news announcement via live-streamed media conference - Bill Ford, executive chairman will host the event with Mark Fields, president and CEO; and Raj Nair, group vice president, Global Product Development COLOGNE, Germany, June 8, 2015 – Ford this week is making a news announcement regarding Ford Performance at 14:00 UK time on Friday. Ford Executive Chairman, Bill Ford; President and CEO Mark Fields; and Group Vice President of Global Product Development Raj Nair, will be joined by special guests for an event that will be live-streamed around the world. The news conference will be available to view live at http://bit.ly/FordPerformanceSpecialEvent where an automated calendar entry for the June 12 event is now available. Broadcasters please note the conference will be available from BT Tower at 15:00-15:30 CET/13:00-13:30 GMT (HD – ref: HD/LOG/C 113) (SD – ref: ARQIVA 71). ### Save the date: 60th Anniversary of Alpine To celebrate the 60th Anniversary of Alpine, we have a surprise for you at the 24 Hours of Le Mans!

Will the new Ford GT race at Le Mans?

Ford stole the spotlight here on the floor of the Detroit Auto Show this year with the reveal of the new GT. Its carbon-fiber chassis, 600-plus-horsepower EcoBoost engine and radical aerodynamic shape made sure of that, but flanking it with the debuts of the Mustang GT350R and F-150 Raptor didn't hurt any, either. Any racing fan looking at the new Blue Oval supercar, however, had to wonder whether Dearborn is planning on putting it on the race track. The House that Hank Built is, after all, a known entity in motor racing. It may be canceling its V8 Supercars program Down Under, withdrawn its support from the World Rally Championship, and it's been years since it's competed in Formula One or Indy. But it still competes in the United SportsCar Championship, NASCAR, NHRA and a variety of motor racing disciplines. One of its most famous and celebrated of racing endeavors, however, came in the form of the original GT40 that brought Ford four consecutive victories at the 24 Hours of Le Mans, starting with a dominant one-two-three finish in 1966. It's the 50th anniversary of that landmark win which the new Ford GT celebrates, but while the press materials made clear reference to that historical event, any mention of a return as was previously speculated was carefully omitted. That, according to Autosport, could come down purely to the ACO, the organizers of the event and sanctioning body for its associated series, which has yet to announce the revised format for the GTE class under which a potential Ford GT racer would compete in 2016. Longtime Ford racing partner Multimatic is said to have closely consulted with the ACO on the formation of those rules, however, and assuming they're finally formulated to Dearborn's liking, we could be looking at a GTE-spec Ford GT to return to La Sarthe next year in celebration of that landmark victory half a century prior. Chip Ganassi Racing – which races under Chevy power in NASCAR and Indy but recently switched to Ford for its Daytona Prototype – is said to be in line to field the car on Dearborn's behalf. If given the green light, it would be the first time Ford would field a factory effort at Le Mans since the C100 project under the Group C category in the early 1980s. A racing version of the previous Ford GT was prepared by Switzerland-based Matech a few years ago, but without factory support or notable success beyond the FIA GT3 European Championship.