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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Automakers' rush on aluminum may result in shortage

Aluminum is the new buzzword in the automotive industry. The latest Range Rover and Range Rover Sport both take advantage of the lightweight material to shave huge amounts of body fat (only it's called "aluminium" over there). Audi and Jaguar have been using the stuff for years in their A8 and XJ, respectively, and now, aluminum is going mainstream, arriving on the 2015 Ford F-150.
While we're excited to see aluminum make an impact outside the premium market, its widespread adoption apparently won't come without some problems, notably in terms of supply. "There isn't an automotive manufacturer that makes vehicles in North America that we're not talking to," Tom Boney, of Novelis, the largest global supplier of aluminum sheetmetal, told The Detroit News.
According to Boney, Ford's use of aluminum on such a large scale has forced auto manufacturers in "every boardroom" to reconsider their plans following the F-150's unveiling, for one simple reason: there's not exactly enough aluminum to go around, at least in the short term. The auto industry presently only accounts for six percent of the aluminum sheet produced, but as the material is adopted by more and more brands, that figure is expected to swell to 25 percent within the next six years.

Is this the 2017 Ford F-250 and its all-new aluminum body?

We don't have much to go on, but our friends at Jalopnik have uncovered a completely undoctored photo (used with permission) of what appears to be the 2017 Ford F-250 Super Duty. There's no indication of what's under the boxy new sheetmetal – our bet, like that of Jalopnik, is that the 6.2-liter gasoline-powered V8 will join the latest torque-monster of a 6.7-liter PowerStroke V8 – but we're still left with lots of time to work out the details. For now, we see the same kind of upright and in-your-face styling that we've come to expect from the Ford Super Duty, including more chrome than a '60s Cadillac up front and huge headlight clusters that cut deeply into the side bodywork. We also note plenty of glass making up the large greenhouse, which should be a boon for visibility. Of course, the big news is the actual metal that the body is stamped from. We're expecting to see lots of aluminum, with the heavy-duty pickup following the smaller, lighter-duty F-150 into the lightweight realm for increased fuel savings and greater pulling and hauling capabilities. Stay tuned for more. Related Video: News Source: JalopnikImage Credit: Jalopnik Ford Truck Future Vehicles Off-Road Vehicles ford f-250 autoblog black