1951 Ford Tudor Custom on 2040-cars

Auto blog

Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

Ford 1.0L takes third-straight International Engine of the Year award

Ford's 1.0-liter EcoBoost is proving to be The Little Engine That Could, and it continues to acquit itself well, finding favor as one of the best powerplants in the world. To confirm it yet again, the tiny mill just won the International Engine of the Year award for the third year in a row, likewise also nabbing the title in the Sub 1.0-liter category.
Packing 123 horsepower and 148 pound-feet of torque with overboost (125 lb-ft normally), the tiny engine combines impressive power in a size small enough to be a carry-on item for a commercial flight. US buyers only got a taste of the award winner in the 2014 Fiesta, while the 1.0 EcoBoost has been available throughout the Ford lineup in Europe for a few years now. American sales have reportedly been strong, however, and next up in the US, the mill will find its way into the 2015 Focus.
The panel of 82 jury members from 34 countries also named the Mercedes-AMG 2.0-liter turbo found in the A45, CLA45 and GLA45 AMG models with 355 hp and 332 lb-ft as the best New Engine for 2014. The electric powertrain from Tesla won Green Engine prize, and the 4.5-liter V8 from the Ferrari 458 Italia took home the honor of top Performance Engine yet again. You can check out all the winners below, and scroll down further to read Ford's celebratory announcement of its award.

Ford Australia debuts Ranger-based Everest SUV concept

Ford has been in hot water in Australia ever since it announced plans to end local production of the Falcon and Territory SUV. Besides canceling a model that is to Oz what the Mustang is to America, the end of production means more than a few folks will be out of work.
Keen to prove that it has a plan for the market, Ford has unveiled the Aussie-penned Everest Concept, a rough-and-tumble, seven-seat SUV. While not a direct replacement for the aging Territory (that role will eventually be filled by either the Edge or Flex, according to Car Advice) it's an indication from Ford's brass that the Blue Oval is still committed to Australia.
To prove that fact, Alan Mullaly, Mark Fields, Jim Farley and regional execs descended on Sydney for the debut of the new concept. Ford's Australian president and CEO, Bob Graziano, said of the Everest, "Our customers, our employees and Australia can be assured that we're connected to the nation and committed to our customers through terrific products with class-leading technologies."