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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford announces bevy of recalls, 2 of which are recalls on recalls

Ford has announced five separate recalls, affecting 202,000 vehicles built between 2005 and 2014.
It's not been a great couple of weeks for Ford. On October 30, the company announced a 205,000-unit recall, and yesterday, it was revealed that the Ford brand's year-over-year sales were down over 5,000 units while the company itself was down 3,000 units over through October. Now, the company has announced five separate recalls affecting 202,000 vehicles built between 2005 and 2014.

Woman reunited with stolen Mustang after 28 years

An enthusiast Christmas story: Salinas, California resident Lynda Alsip bought a 1967 Ford Mustang in 1984 when she was 17 years old, having saved $800 after a summer of toil at a grocery store. She got a vanity plate that read "LYNDA67," for the year she was born, but she only got to enjoy the car for two years: in 1986, after a night out, someone stole it from her apartment complex. She hadn't seen it since. Then a man – another Salinas resident – tried to register the car at the DMV this year. He said he bought it as a project car in 1991, yet the DMV couldn't find any record of it. The DMV office sent the case of the untraceable car to the California Highway Patrol, where Officer Christopher Menchen dug into the records, and his search paid off. The officer located Alsip's stolen record report from 1986 and connected the Mustang to it's registered owner in 1986, who was Alsip's mother. The CHP found the forest green Mustang in the man's garage, and they figure it's been there since 1991. After waiting through the still-ongoing three-month investigation, the CHP reunited Alsip – now a wife and a mother of two – with her car on December 22. It's undriveable, but her original vanity plate is back on and she plans to restore it. The video above has the story. News Source: USA Today, NBC Bay Area Government/Legal Ford Coupe Classics Videos California stolen car 1967 ford mustang