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Generation Z prefers Ford, wants better fuel efficiency

Fear not the future, dear green-car enthusiast. For the youngest drivers like good gas mileage. And they don't really like SUVs or trucks. Breathe easier. About 80 percent of drivers ages 16 to 21, part of what's known as 'Generation Z,' prefer cars more than any other type of larger light-duty vehicle, with about half of that group preferring compact cars, The Detroit News says, citing data company MaritzCX. That company polled about 1,100 prospective young car buyers and found them to put a priority on fuel economy because that group is... well, cheap. To put that demographic's vehicle choice into perspective, just a third of light-duty vehicles sold in the US last year were cars, while the rest were SUVs and trucks. So the future is bright, and possibly devoid of some of the smog we're now seeing. Meanwhile, Ford is the most popular brand among younger drivers, again reflecting that company's more recent emphasis on hybrids, plug-ins and high-fuel-economy gas-burning engines. Ford's US green car sales fell 1.4 percent last year to about 86,500 units (falling C-Max Hybrid demand pulled the American automaker's numbers down), so we'd think that this is very welcome news for the Blue Oval. Featured Gallery 2013 Ford C-Max Energi: First Drive View 20 Photos News Source: The Detroit News Green Ford Fuel Efficiency

Autoblog Minute: Focus ST Tuner, Traffic Deaths, Audi EV SUV

Ford releases an upgrade kit for the Focus ST, 2015 shows a spike in traffic-related deaths, and the future of Audi is previewed. Autoblog's Greg Migliore recaps the week. Show full video transcript text [00:00:00] Ford releases an upgrade kit for the Focus ST, 2015 shows a spike in traffic-related deaths, and the future of Audi, here's a hint it's electric. I'm Greg Migliore, senior editor at Autoblog with these stories and more for your Autoblog Minute weekly recap. Own a Focus ST but suffer from horsepower envy in anticipation of the Focus RS? Not a problem. A $1,900-kit from the developers at Mountune will boost your hot hatch to 275 hp and 296 pound-feet of torque, when running on 93-octane fuel. Traffic fatalities in 2015 see the largest spike in decades. The report from National Safety Council cites more drivers putting in more miles, and distracted driving as contributing to the 14-percent hike in car-related deaths. Audi plans on releasing a fully electric SUV at the 2015 Frankfurt Motor Show. Those are the highlights from the week that was. Be sure to check in this Saturday for my complete weekly recap. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Frankfurt Motor Show Audi Ford Driving SUV Electric Autoblog Minute Videos Original Video ford focus st

Ford considering return to Le Mans with new EcoBoost LMP2

If you want to see a Ford racing prototype, you need look no further than the United SportsCar Championship, where the Blue Oval fields two Daytona Prototypes powered by an EcoBoost-branded 3.0-liter twin-turbo V6. But according to the latest rumors, that may not be enough for Ford, which has as much brand to promote overseas as it does back home.
That could be why Racer magazine is reporting that Ford may be poised to return to Le Mans in the coming years. As we all know, Ford competed at Le Mans in the mid-through-late '60s, bringing home four consecutive overall wins with the legendary GT40. The new program would not, according to Racer, seek to relive those glory days, but would instead compete for class wins in the LMP2 category.
Currently, LMP2 regulations are somewhat split between the United SportsCar Championship in North America on the one hand and ACO-sanctioned series like the European Le Mans Series, Asian Le Mans Series and FIA World Endurance Championship on the other, but plans are underway for the regulations to be unified in time for the 2017 season. That could be when Ford is targeting its return, allowing it to compete on both sides of the Atlantic to maximize its exposure.