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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford gathering data to improve how bikes and car interact

More than a hundred years ago, the Ford Motor Company changed the landscape of US cities with its cars, and the company is once again trying to disrupt the way Americans move around their metropolises by ditching four wheels for two. Ford is hoping data will make the difference in its quest to create a city friendly to both cars and bikes with what it calls a "mobility experiment" known as Info Cycle. Engineers are riding bikes with data sensors on the front fork around the tech town of Palo Alto, CA, according to CityLab. This data is analyzed and made public on Ford's open-source site called OpenXC. The sensors record everything from speed to temperature to ambient light. Ford hopes the data give city governments and biking activists the tools they need to make roads safer for all travelers. Along with data gathered from cars, Ford hopes to foster a better urban ecosystem for both bikers and drivers. Ford has tried to crack into the bike market before, but concepts like the Think and e-bike were never fully realized or came to market too early to capitalize on the current transportation revolution. Now that car ownership and miles driven are down and alternative modes of transportation are catching on in the United States, Ford wants to be on the cutting edge of the mobile revolution. Earlier this year, Ford introduced the MoDe:Flex, an electric bike concept, along with the previously announced MoDe:Me and MoDe:Pro. Related Video: News Source: CityLab Green Ford Driving Bikes data

2015 Ford Mustang EcoBoost loses big power on 87 octane

The 2015 Ford Mustang with the 2.3-liter EcoBoost four-cylinder is a pretty potent package on paper. With 310 horsepower and 320 pound-feet of torque, it boasts better performance numbers than the 3.7-liter V6, but with better fuel economy as an added benefit. However, if you're in the market for one of these boosted 'Stangs, you should probably keep in mind that it really prefers to gulp premium, 93-octane fuel. It can drink 87-octane swill in a pinch, but you're going to find significantly less power underfoot when pulling away. While it's not shocking that the ponies are dialed back with a lower grade of gasoline, an alleged page from a Ford training manual obtained by Mustang 6G purports to show just how much power is lost, though. According to this document, the 2.3-liter EcoBoost makes 275 horsepower and 300 pound-feet of torque when running on lower octane fuel. That's a substantial reduction of about 11.3 percent compared to when the engine drinks 93 octane. Interestingly, according to Mustang 6G, that finding was a bit better than expected, because a Ford engineer reportedly said power would be down about 13 percent without altering peak torque. In speaking with Autoblog, Paul Seredynski of Ford powertrain communications, objected to part of this document. While he couldn't confirm the specific losses listed for the Mustang EcoBoost, "torque remains unchanged" with lower octane gasoline, Seredynski said. He speculated this training manual page was "possibly from before the engine was certified" and therefore showed incorrect figures. Serendynski did confirm that the automaker recommends using 93 octane, and like all modern engines, the software adapts if it's lower. "Peak power would be reduced" by using a lesser grade, he confirmed. Featured Gallery 2015 Ford Mustang EcoBoost: First Ride View 20 Photos News Source: Mustang 6GImage Credit: Copyright 2015 AOL, Ford, Mustang 6G Ford Technology Convertible Coupe Performance ecoboost ford mustang ecoboost