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Has the 2015 Ford Mustang gained hundreds of pounds?

Automakers face competing interests when it comes to developing a new generation of vehicle. On the one hand, companies want to build their cars to be safer and better handling, with more equipment and maybe even larger dimensions over the model it's replacing. On the other hand, they strive to keep weight down to the benefit of both performance and fuel consumption. Usually something has to give, and in the case of the new 2015 Ford Mustang, those efforts may have resulted in a weight penalty of two or three hundred pounds.
This according to Blue Oval modifier Steeda Autosports, which states that "the 2015 Mustang ended up gaining 200-300 pounds in this remake". Despite the Mustang not being on the market yet, it would appear the leading Ford aftermarketer has been given early access to the 2015 model to help jumpstart its tuning efforts (a rather common development among trusted tuners). If Steeda's assertion is accurate, that would make the challenge of getting the new pony car up to speed for both Ford and aftermarket customizers like Steeda that much greater.
We're waiting for official word from Ford on the veracity of Steeda's claim, but if true, it's bound to be a bit of disappointing news for legions of Blue Oval performance enthusiasts. Watch this space for more.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Winnebago re-introduces classic Brave RV [w/video]

Winnebago is saying 'Let's do the time warp again,' using its new Brave RV to do it – have a look at the first Winnebago RV from 1966 and you'll know exactly where this one comes from. The modern version of this swinging sixties motorhome is accurate from its size, either 26- or 27-foot version, to its trademark eyebrow above the front windshield. The foldaway bunk above the front seats that necessitated the eyebrow design has been updated, and is now a power bed that descends from the ceiling. It is among a set of standard features that also includes a 19-foot motorized awning, leveling jacks at all four corners, heated mirrors, LED ceiling lights, two available floorplans and detailing like a workstation for the front passenger, a sliding dash cluster and and a waterfall countertop in the kitchen with built-in extensions. The Brave sits on a Ford F53 chassis complete with its Triton V10 engine and five-speed automatic transmission. No word yet on any potential diesel alternatives. Naturally, that 1966 price of $4,000 will also come in for an update, but the company hasn't yet revealed it. The good folks from Winnebago will be happy to take you on a thorough personal tour of the Brave in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Winnebago via YouTubeTip: John Auto News Ford Truck Special and Limited Editions Videos motorhome recreational vehicles winnebago