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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Watch Piquet and Mansell bend some sheetmetal in Ford Fusion GP

As we told you about before, there were four episodes planned for the Ford Fusion GP campaign in Brazil, and the whole series has now run its course. The Ford ads pit Brazilian Formula One driver Nelson Piquet against English F1 pilot Nigel Mansell driving the new Fusion, the two coming together again after their partnership at the Williams F1 team ended in a miserable state more than 20 years ago.
They're lined up for you below, in reverse chronological order. You should watch number three first, though, as it adds a bit more spice to the NASCAR action in the fourth.

Production of Shelby GT350 is coming to an end

One Autoblog staffer who drove the limited-edition Shelby GT350 wrote it probably was the best Mustang he'd driven, but, at some point, the fun had to come to an end: December 31 is the last day the GT350 will be available to order.
The GT350's option list has evolved much like it did for the original 1965-67 GT350. For 2011, the 45th Anniversary edition only came in coupe form and was painted white with blue stripes, just as with the 1965 car. The 2012 GT350 was offered as a coupe or convertible, and three colors were added to the option list, just like the 1966 model. For 2013, more colors and options were added in addition to equipment and styling updates, which resulted in Wilwood instead of Baer brakes. No major changes were made for the 2014 model. From the first car in 2011, customers have been able to choose between three different configurations for their 5.0-liter V8: naturally aspirated with 440 horsepower, supercharged with 525 hp (with warranty) or supercharged with 624 hp (without warranty).
"When we unveiled this latest version of the Shelby GT350, we promised it would be built for a limited time to preserve its collectability and value," states John Luft, president of Shelby American. He may have a point, because the original GT350, which also had a limited production run, is among the most valuable muscle cars in the world.