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Ford Green Zone works magic with GPS to make your drive smarter, cleaner

For the most part, plug-in hybrids rely on the power stored in the battery until that charge is depleted. Unless the switch can be changed manually, it's only then that the cars fire up the internal combustion engine and begin using the fossil fuels on board. This is ideal, of course, when one's drive isn't long enough that the car needs to start sipping gasoline at all. On longer commutes, when it's certain that the route is longer than the car's all-electric range, this isn't necessarily the most efficient use of energy. Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds. Ford is working on a smart system, based on Nokia mapping technology, that uses GPS data to use both the electricity and conventional fuel more efficiently. Since battery power is less efficient at highway speeds, Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds, rather than just using up all the electrons right at the beginning of the drive. Using a website or the in-car navigation system, the driver can pinpoint the parts of the route, highlighted in green, where using battery power would be more effective, and set the car to automatically switch to electricity for those sections. Depending on the route, the car could automatically switch back and forth between the two power sources multiple times, particularly if the drive is a mix between city and highway driving. Of course, Green Zone will be go beyond that. The program is being developed to take traffic and road grade into account, details that allow the car to be make even smarter choices to improve efficiency. Ford even hopes to have Green Zone learn driver habits, and respond accordingly depending on who is driving the car. The system could control other features as well, such as anticipating corners and shifting the headlights to better illuminate the road ahead. Green Zone could also potentially use information from vehicle-to-vehicle networking to control functions in the car. The Green Zone system still has a few years before it will be ready to be put into production vehicles, but Ford is confident it will make its way onto the road eventually. As with other innovations that improve efficiency and make our vehicles smarter, we can expect to see similar technology from other manufacturers, until it becomes a regular part of driving in the future.

Aussie Ford Falcon GT shows its rear end to Lamborghini Gallardo

When Ford Australia announces, as it did recently, that it wants to celebrate the end of its Ford Performance Vehicle division with a Falcon FPV GT-F that celebrates big-bore origins of the nameplate, it's talking about the kind of car in this video.
At some point the classic Falcon GT - said to be an XY series - was invited to a test of acceleration against a Lamborghini Gallardo. At the very least, the Falcon GT had a 351 cubic-inch motor and 300 horsepower, but whatever this guy's got under the hood of his yellow sedan makes has him so confident that he doesn't even move his elbow from its resting place on the door.
You'll find a reminder of Ford Australia's heyday, a raucous exhaust note and some NSFW language in the short video below.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.