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Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Ford S-Max Concept proves minivans aren't always minivans [w/video]

Ford's latest don't-call-it-a-minivan is called the S-Max Concept, and it's a looker. As you can see, the conceptual overgrown hatch makes good use of Ford's latest design language, especially at the very front of the S-Max, which bears a striking resemblance to production models that include the Focus, C-Max and Fusion.
Powering the S-Max Concept is a 1.5-liter EcoBoost engine, and while Ford doesn't actually list power figures for the concept, previous estimates put the mill at 133 kW of power (about 178 horsepower) and 240 Nm of torque (about 177 pound-feet). Inside, there's room for seven passengers and at least some of their luggage.
As you'd expect, the S-Max is loaded up with all of Ford's latest infotainment technology, including Sync and MyFordTouch. More interestingly, there are also onboard heart and blood glucose monitors that we doubt will be seeing the light of production anytime soon. On that topic, don't expect to see any S-Max-shaped vehicles hitting the US market from Ford, either. Scroll down below for the press release, but not before checking out the high-res image gallery above.

Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.