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Ford trademarking 'Mach 1,' possibly for Mustang

A legendary name might be accompanying the redesigned, 2015 Mustang when it finally makes its world debut - Mach 1. Stumbled upon by the team at Ford Authority, the Mach 1 title was found in a trademark filing with the US Patent and Trademark Office, and would revive a name last used on the fourth-generation, 2003 Mustang.
While the the 2003 vintage was well and good, the Mach 1 is really remembered for a three-year run from 1969 to 1971 - it's best to just forget the emissions-choked 1972 to 1978 Mach 1s - when power output ranged from a modest 250 horsepower with the two-barrel, 351-cubic-inch Windsor V8 to "375 hp" (actual output was rumored to be well north of 400 horsepower) with the righteous, 429-cubic-inch Super Cobra Jet V8.
What does the title hold for the sixth-generation Mustang? It's tough to say. The fanatics at Ford Authority seem to think Mach 1 could take the place of the Shelby GT500 at the top of the Mustang hierarchy, which sounds like a valid argument. At the same time, we could see the SVT Cobra moniker returning for the flagship model, and the Mach 1 doing battle with the Chevrolet Camaro Z/28 (unless the Boss 302 were to return). Confounding things is the historical precedent - the Mach 1 was responsible for the death of the Mustang GT in 1969, so it might make sense as a volume performance model.

Full-size trucks are the best and worst vehicles in America

You don’t need me to tell you that Americans love pickup trucks. And the bigger the truck, the more likely it seems to be seen as an object of desire. Monthly and yearly sales charts are something of a broken record; track one is the Ford F-Series, followed by the Chevy Silverado, RamÂ’s line of haulers, and somewhere not far down the line, the GMC Sierra. The big Japanese players fall in place a bit further below — not that thereÂ’s anything wrong with a hundred thousand Toyota Tundra sales — and one-size-smaller trucks like the Toyota Tacoma, Ford Ranger and Chevy Colorado have proven awfully popular, too. Along with their sales numbers, the average cost of new trucks has similarly been on the rise. Now, I donÂ’t pretend to have the right to tell people what they should or shouldnÂ’t buy with their own money. But I just canÂ’t wrap my head around why a growing number of Americans are choosing to spend huge sums of money on super luxurious pickup trucks. Let me first say I do understand the appeal. People like nice things, after all. I know I do. I myself am willing to spend way more than the average American on all sorts of discretionary things, from wine and liquor to cameras and lenses. IÂ’ve even spent my own money on vehicles that I donÂ’t need but want anyway. A certain vintage VW camper van certainly qualifies. I also currently own a big, inefficient SUV with a 454-cubic-inch big block V8. So if your answer to the question IÂ’m posing here is that youÂ’re willing to pay the better part of a hundred grand on a chromed-out and leather-lined pickup simply because you want to, then by all means — not that you need my permission — go buy one. The part I donÂ’t understand is this: Why wouldn't you, as a rational person, rather split your garage in half? On one side would sit a nice car that is quiet, rides and handles equally well and gets above average fuel mileage. Maybe it has a few hundred gasoline-fueled horsepower, or heck, maybe itÂ’s electric. On the other side (or even outside) is parked a decent pickup truck. One that can tow 10,000 pounds, haul something near a ton in the bed, and has all the goodies most Americans want in their cars, like cruise control, power windows and locks, keyless entry, and a decent infotainment screen.

Autoblog Minute: Ford Ranger may return to US

Is Ford planning to bring back its midsize Ranger pickup to the US? Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Is Ford planning to bring back its midsize Ranger pickup to the U.S? I'm Adam Morath, and this is your Autoblog Minute. The Detroit News reports that Ford is planning to build its Ranger Pickup truck at the Michigan Assembly Plant in 2018, citing unnamed sources with knowledge of Ford's plans during its ongoing negotiations with the UAW. Autoblog reached out to Ford for comment. [00:00:30] Quote: "We will move production of the next-generation Ford Focus and C-MAX, which currently are built at Michigan Assembly Plant, beginning in 2018. We actively are pursuing future vehicle alternatives to produce at Michigan Assembly and will discuss this issue with UAW leadership as part of the upcoming negotiations." The 2011 Ranger was the last model-year available in the U.S., though Ford currently sells its redesigned Ranger overseas, including in Europe, the Middle East, Africa and Asia Pacific. [00:01:00] With pickup sales on the rise, and the recent critical success of GM's Chevy Colorado midsize truck, the time may be right to revive the Ranger, but compact and midsize trucks only make up a small percentage of sales in America. Truck fans out there, let us know what you think: Can the Ford Ranger continue to revive the compact and midsize pickup market in the U.S? Or, will full-size work trucks like the F-150 continue to dominate? Sound off in the comments. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.