Ford Model A Pick-up Truck on 2040-cars

Auto blog

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Jerry Seinfeld doesn't love Sarah Jessica Parker's new Country Squire in latest CiCGC

Comedians in Cars Getting Coffee has finally returned for its fourth season of combining Jerry Seinfeld, a miscellaneous celebrity and a cup of java. But rather than fondly remembering some older piece of automotive machinery, this time around, Seinfeld is utterly unable to keep his hatred of Sarah Jessica Parker's 1976 Ford LTD Country Squire from coming out to hilarious effect.
However, Parker has such a high level of infectious enthusiasm for her recently purchased Country Squire that she seems to win over Seinfeld by the end - at least a little bit. For most of their time together, the two of them drive around Manhattan and the suburbs waxing nostalgic about what things were like when these wagons were ubiquitous.
Since this is actually SJP's car, she and Seinfeld trade off driving duties, and the image above should give you some indication of Seinfeld's reaction to the Sex and the City star behind the wheel. It seems this '70s land yacht might be a little too much for her to handle in New York traffic. Regardless, she is absolutely in love with her Ford.

Ford bringing adaptive steering to the masses [w/video]

Within the next year, Ford will offer a brand-new adaptive steering system (unimaginatively dubbed "Ford Adaptive Steering"), and this week, the automaker invited us out to its proving grounds in Dearborn, MI to get a taste for how its new setup works. In function, Ford's system doesn't greatly differ from the majority of other adaptive steering units already on the market from companies like Audi or BMW, but consider this: Ford will be the first non-luxury automaker to offer this technology, and uniquely, the whole system fits inside the car's steering wheel.
Ford's engineers have worked hard to create a system that can be tacked on to the company's full lineup of cars, trucks and utility vehicles, and says that the adaptive steering will be uniquely tuned for each specific vehicle. The automaker will not confirm exactly which vehicle will launch with this technology, but for the purpose of our preview, we tested the technology in a 2014 Fusion - a vehicle with already-good behind-the-wheel feel, one that the company says best demonstrates its current steering efforts.