1931 Ford Model A on 2040-cars

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Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.

Ford shutters Genk assembly plant in Belgium

Ford has become the latest automaker to close one of its European assembly plants. The facility in question is located in the Belgian city of Genk and has been in operation since the early '60s when it started building the Taunus, Ford's first mass-produced, front-drive model. As part of the plan first announced over two years ago, the Genk Body & Assembly Plant is now closing its doors after half a century in the business and over fourteen million vehicles built. Although the plant itself employed some 5,000 workers, once you take into account the suppliers built up around the plant, the overall impact on employment in the area edges closer to 12,000. Genk Body & Assembly had until recently been tasked with producing the Mondeo sedan (which in its current iteration we know as the Fusion) as well as the S-Max and Galaxy minivans. Production of the Mondeo shifted in 2013 to the company's plant in Valencia, Spain, which also handles the Kuga crossover and Transit Connect cargo van, and will soon take over the minivans from Genk as well. The move follows a similar decision undertaken by General Motors to close the Opelwerk plant in Bochum, Germany. It also reflects a scaling down of automobile production in Belgium specifically: although Audi still manufacturers in Brussels and and Volvo in Ghent, Opel closed its plant in Antwerp in 2000 and Renault ceased production in Vilvoorde back in '97. However Ford still maintains its famous proving ground half an hour to the north in Lommel, Belgium. News Source: AutovisieImage Credit: Kristof Van Accom / AFP / Getty Plants/Manufacturing Ford plant ford s-max ford galaxy

Honda giving away free Civics in Forza Horizon to celebrate launch

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.