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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford Focus RS will go global, come to US

"We are transforming our approach to performance." – Mark Fields Ford will launch a new high-performance Focus RS around the world, including the United States, company CEO Mark Fields confirmed at a press conference Thursday morning. It is expected to debut in January at the Detroit Auto Show, though launch timing is unclear. "We are transforming our approach to performance," Fields said. The RS will serve as a hotter variant of the Focus, which will be redesigned next year as part of Ford's 16 product launches. Our spy photographers have already captured images of a purported RS, which you can see above. Ford last sold a Focus RS in Europe in 2009, and it continues the long lineage of RS-badged performance cars, which dates to 1968. "The RS has a significant heritage and pedigree," Ford product chief Raj Nair said. The Focus RS will slot above the Focus ST, which will continue, a spokesman said. The ST runs a turbocharged, 252-horsepower four-cylinder that's paired with a six-speed manual transmission. It also has chassis and design upgrades to reinforce its athletic dynamics. The most recent intel suggests that the new RS could use Ford's 2.3-liter turbo-four, tuned to anywhere from 325 to 350 hp. All-wheel drive is also rumored to be part of the new RS formula. Meanwhile, Ford announced it is putting all of its sporty units under the umbrella name of "Ford Performance," which will be led by Mustang chief engineer Dave Pericak. Ford Performance will include Ford Racing, SVT (which is responsible for the Raptor and Shelby GT350) and RS. "We're changing Ford's performance business," Nair said. Ford is placing a renewed emphasis on performance, as the customers tend to be younger, wealthier and better educated, Nair said. In other news, Nair said the company is working on a Raptor version of the new, aluminum-bodied F-150, which launched this year. "I want to get it out as quickly as we can," he said.

Enterprise customer billed $47k for Mustang stolen from rental lot

A weekend rental of a Ford Mustang GT Convertible sounds like a nice, relaxing way to burn some gas, but one Nova Scotia woman's two-day rental is turning into a months-long headache. In early October, Kristen Cockerill picked up the Mustang from Enterprise Rent-A-Car, and she returned it the following day as stipulated by the rental contract. Unfortunately, she dropped the car off on a Sunday - a day on which the particular Enterprise office is closed - and the car ended up being stolen overnight.
Now, two months later, CBC reports that Cockerill received a bill from Enterprise for the full replacement of the car totaling $47,271 (a base 2014 Mustang GT Convertible currently costs $40,349 in Canada). As it turns out, the fine print in the contract says that the renter is responsible for cars dropped off after hours until it can be inspected the next business day - this is also reflected on the key drop seen in the news report video, which states "vehicles returned after hours are the responsibility of the renter until inspected on the next business day."
It's not clear how much, if any, of that amount Cockerhill will be responsible for once her insurance company gets involved, but if the insurance company refuses to pay, Enterprise will bill the amount to the credit card she provided during her rental. While this ordeal is far over for Cockerhill, it's a good reminder for the rest of us to always read the fine print.