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Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

Updated Ford Expedition and Lincoln Navigator caught in new spy photos

Face-lifted Ford Expedition and Lincoln Navigator prototypes were spotted in the wild Monday wearing fairly extensive camouflage disguising updated bodywork for the 2022 model year. Ford's two body-on-frame offerings (BOFferings? Nope. Pretend that didn't happen.) are both due for a nip and tuck, and with GM's fresh slate of full-sizers now available, the timing couldn't be more perfect.  There's not much we can discern from this Navigator prototype. The camo does a good job of masking whatever Lincoln has in store for the nose, but the tailgate has some discernible updates, including a significantly more pronounced recess for the license plate that also appears to be mounted higher on the hatch. This would likely indicate that the rear lighting scheme is getting an overhaul, as there doesn't appear to be enough room between the lower edge of the glass and the plate for the current scheme to be preserved.  The Expedition, on the other hand, has quite a bit going on. For starters, this prototype is not sporting the chrome-and-polish look we've come to associate with these often-blingy SUVs. Instead, we see a set of Goodyear Wrangler all-terrains on what appear to be 18" wheels, which are positively dwarfed by the turbine-style wheels on the Lincolns. Leaning even harder into the off-road theme, this prototype is not wearing the scalloped front air dam seen on other Expeditions. While it may have been removed for testing purposes, its absence (or replacement) would certainly do wonders for the big SUV's approach angle. Elsewhere, we can see what appear to be a new set of tail lights, and it would be safe to assume based on the camo that we'll see new front and rear bumper treatments.  We can also see a bit of the Expedition's interior, and there are quite a few things to note on this front. For starters, the prominent, vertically oriented infotainment screen takes after the Mustang Mach-E's unit. This is significant not only on spec, but also because it signals that the Expedition's interior will be departing more significantly from that of the F-150.  Related Video:

Ford turns Navistar from truck business customer to rival

There is a showdown brewing in the medium-duty truck segment next year as Ford prepares to launch its all-new, in-house engineered 2016 F-650 and F-750. It finally marks the end of the Blue Diamond joint venture between Ford and Navistar and, making the two entities direct competitors instead of partners.
Ford announced the end of the joint venture in an investor report in 2011, but it didn't reveal the new F-650 and F-750 until the NTEA Work Truck Show in Indianapolis, IN, in March. Unlike the current, Mexican-built models, the new generation will be built in Avon Lake, OH, starting in mid-2015.
The challenge from Ford comes during a rough patch for Navistar. The company had a $248 million loss in the first quarter, according to The Wall Street Journal, and its medium-duty truck market share is currently down to 26 percent, from 36 percent in 2011. Building the previous-generation Fords brought in about $400 million a year to Navistar, according to the WSJ. To take on its former partner, Navistar plans to offer its International brand of medium-duty vehicles with more engine and transmission options to customers. It even struck a deal with Cummins to put its diesels in some of the models.