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2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.

Fiat boss Elkann being mentored by... Bill Ford?

Fiat Chairman John Elkann has been turning to an unusual source for advice on the car business. While speaking during an interview with The Detroit News, Elkann said he often asks Bill Ford Jr. for advice on how to proceed with the turnaround at Chrysler. "It's great to have the opportunity to share this with someone like Bill, who has experienced many things and gone through many things ... especially linked to Detroit." Elkann said.
As the Agnelli family heir, Elkann has inherited a long and fruitful friendship with the Ford family. While Giovanni Agnelli built his first Fiat four years before Henry Ford created his first vehicle, it was Ford that showed Agnelli the benefits of mass production and helped pave the way for what would become the Fiat empire.
Giovanni's grandson, Gianni, helped mentor Bill Ford when he was elected chairman of Ford Motor Company. Now, Ford is returning the favor by helping Elkann navigate the automotive industry's tumultuous waters.

Ford says 70% of its models to get stop-start by 2017

Ford is following up on a report we posted a few weeks back that the Blue Oval would be adding stop-start technology to its entire model range. Now, the Dearborn-based automaker has announced that the fuel-saving feature would be available on 70 percent of the company's range by 2017.
Ford claims the technology will improve fuel economy by around 3.5 percent, although its actual effect will vary based on how the owner drives - apparently up to a 10-percent improvement is possible for those who sit in heavy traffic (Los Angelenos, this means you). The latest recipient of the technology is the updated 2014 Ford Fiesta with the company's three-cylinder EcoBoost powerplant.
Part of the reasoning for the new addition has to do with cost. Ford claims the tech is affordable and easy to implement. "Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford's Blueprint for Sustainability," Ford's global powertrain vice president, Bob Fascetti, said.