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Long winter means most automakers won't curb summer shutdown

A lot more happened during this latest brutal winter than days of snow and Netflix binges. Automotive sales took a battering. After all, going out car shopping when it's eleventy-billion degrees below zero isn't a good time.
Because of this Old Man Winter-induced sales slump, inventories are abnormally high as we head into the summer car buying season. That's led some analysts to predict that automakers will be more inclined to idle factories this summer, in a bid to trim some of the built-up inventory. Traditionally, American manufacturers offer up a two-week break in the middle of summer, although the burgeoning sales of the past few years have seen this practice become less popular.
"We're likely not going to see an acceleration this year," Jeff Schuster, a senior vice president at LMC Automotive, told The Detroit News. "We'll see production increases in 'pockets' but I don't know if it will be as widespread as in recent years."

Ford Mustang GT350, GT350R order guide leaks online

Nary a day after the end of the 2015 Detroit Auto Show media days, a bombshell has been dropped in the form of the order guides for the new Shelby GT350 and GT350R. A draft of the complete guide for both track weapons popped up in the forums of Mustang6G, offering the car's biggest fans the most detailed look yet at how the new models can be outfitted. Arguably the most notable news is that Ford lists both cars not as 2016 models, but as 2015s. Wearing the codes 900A and 920A for the GT350 and GT350R, respectively, Ford lists eight available colors, including standard Mustang shades, like Oxford White, Race Red and Competition Orange, as well as a pair of exclusive hues, in Avalanche Gray and Shadow Black. Notably, neither vehicle can be optioned in the gorgeous Liquid Blue of the GT350R show car. Stripe packages are aplenty on the hottest Mustangs, with black, white and blue stripes available on both models. The R cars, though, will be distinguishable by red accents on its optional stripe groups. The standard model will feature an ebony interior, while the high-performance 'Stang will have an ebony cabin with red accents. Aesthetics aside, this order guide gives us the deepest look yet at the available equipment on both models. Not surprisingly, the options list is quite small, with the standard GT350 offering just two packages, racing stripes and a black roof (which we bet will be mutually exclusive with the stripe jobs). The standard car's Technology Pack adds MagneRide, "heavy-duty" front springs, navigation with Sync 3, leather-wrapped, climate-controlled power seats, satellite radio, dual-zone climate control and selectable driving modes. The Track Pack, meanwhile, adds the same driver-selectable modes, MagneRide and the stiffened front springs as the Tech Pack, along with coolers for the engine oil, trans and diff and a strut-tower brace. These two packs are mutually exclusive. Of course, if you're in the market for the GT350R, your only option is the Electronics Pack, which basically adds features deleted by your high-performance trim, such as a stereo and climate control. On top of that, you'll get Sync 3 with navigation and satellite radio. Head over to the Mustang6G forums for a look at the entire order guide.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.