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Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

Shelby to auction 2012 GT350 No. 1 in Vegas

With Shelby preparing to wind down production of its brutal GT350, a 624-horsepower Mustang that's meant to go up against the Roush Stage 3 in the world of tuned Ford ponycars, the Las Vegas-based tuner is looking to give back to one lucky customer. It'll auction off the very first GT350 ever produced, at the 2013 Barrett-Jackson auction in Las Vegas, a three-day event that runs from September 26 through September 28.
The GT350 is a monster, with a 5.0-liter, supercharged V8 that's been tuned well past 600 horsepower in a time when Ford's own Shelby-branded GT500 barely reached 550 horsepower. The GT350 is much louder than Ford's effort, too, both visually and audibly. The wide body look isn't what we'd call conventional, but on a car that sounds and goes like this, something extreme is needed. According to Shelby American's vice president of production, Gary Davis, "Carroll was very excited about the new wide body option, so that was included on this car. It's the first 2012 GT350 serial number from our anniversary year. It is a very special car." Wilwood brakes, a massaged suspension, and some very fat, sticky tires add to the Shelby experience.
This particular GT350 will be lot number 750, and will cross the Barrett-Jackson stage on Sunday, September 28.

J Mays retiring from Ford design, succeeded by Moray Callum

Ford's highly influential head of design, J Mays, has announced that he'll be retiring from his position after 33 years in the industry, 16 of which were at the Dearborn, MI-based company. Upon departure, he'll be succeeded as group vice president of design by Moray Callum. If that last name sounds familiar, yes, he's the brother of Jaguar's Ian Callum.
It's difficult to explain just how big of a role Mays had on not just Ford's design over the years, but on the entire industry. Before heading to Dearborn, Mays worked for Audi, BMW and then Volkswagen, where he was involved in concept cars that paved the way for design icons like the first-generation Audi TT and the Volkswagen New Beetle. As for his Ford resume, it's extensive.
Mays joined the company in 1997 as design director for Ford, Lincoln, Mercury and Mazda, as well as the Premier Automotive Group (Volvo, Land Rover, Jaguar and Aston Martin). He was heavily involved in the Ford Fusion, Focus, Fiesta, Taurus, F-150 and Mustang, while also contributing to concept cars like the Atlas, Evos, 427, Forty-Nine, Shelby GR-1, Lincoln MKZ and the MKC.