1928 Red Model A Restored Americana Parade Truck Nostalgic Marketing Opportunity on 2040-cars
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Ford Everest Concept shows China also has an affinity for big trucks
Mon, 21 Apr 2014The Ford Everest Concept SUV at the 2014 Beijing Motor Show shows the future of the Blue Oval's truck line in China. While a concept for now, we're told that JMC, Ford's Chinese joint-venture partner, will build a production version sometime in the near future.
With design from Ford's Asia Pacific design team, the handsome seven-passenger SUV shows off some very muscular styling with wraparound headlights that hook into the contours of the angular trapezoidal grille. The beltline rises up the body in the rear and makes the back appear higher than the front. The rear is made from hard, chiseled contours that give the truck a very tough look. The Everest looks ready for some rough roads.
Ford is keeping the interior and mechanical details about the Everest a secret for now, but the SUV is rumored to share some components with the overseas Ranger pickup. The company has no plans to sell the truck in North America. Scroll down to read the official announcement, including the few details on its production.
How Ford secretly used customers to test its aluminum F-150 [w/video]
Fri, 30 May 2014Automakers getting clever about disguising development vehicles isn't anything new. Between mules wearing the sheetmetal of other cars and prototypes decked out in as much camouflage as is practical, automakers know how to make it very difficult for the general public to get an exact idea of what kind of vehicle is in development. Ford, though, is rapidly becoming the master.
We knew that the Blue Oval originally tested the durability of the aluminum construction being used for the 2015 F-150 by building an all-aluminum 2014 truck and entering it in the Baja 1000 off-road race. That's no longer a secret. What we didn't know, though, is that the aluminum development dates back to before even that, and that some of the people in question had no idea what it was they were working with.
Ford says this is the first time prototypes have ever been handed over to the public.
Buyers ditching expensive European sedans to buy expensive American trucks
Mon, Feb 19 2018The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.