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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Ford's Troller introduces even more rugged T4 SUVs in Sao Paulo

The Bronco may be long gone from Ford dealerships back home, but down in Brazil its spirit lives on in the Troller brand. Founded independently in 1995, Ford do Brasil took over Troller in 2007 and has been teasing us with its rough-and-tumble SUVs ever since. So with the Sao Paulo Motor Show coming up, Troller has revealed this special version of the T4.
Looking even more rugged than the existing three-door sport-ute, this special T4 packs a snorkel, winch, upgraded bumpers and knobbier tires. We're not sure what to make of the "sophisticated" brown and tan paint job, but send it north and the Jeep Wrangler would have a new challenger on its hands... especially since the Toyota FJ Cruiser was discontinued.
Alongside the version seen here, Troller will also exhibit another T4 outfitted for rescue workers. Scope out initial details of both in the press release below, enclosed in both its original Portuguese and auto-translated into English.

Ford to hack $4k off price of Focus EV amid slow sales

Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric may be looking at a pretty substantial price cut. The Detroit News is reporting that Ford will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf, which received a big price cut for 2013 down to $28,800.
Ford has already admitted to having low expectations for the car's sales and massive rebates were reported earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV, Fiat 500e and the Chevrolet Spark EV.