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Amazon looking to bring Kindle to your next car?

Maybe so. The online retailer and digital media monolith recently announced the Amazon Cloud Player, an application for Ford Sync that allows users to stream media from their Amazon Cloud account directly to a Ford vehicle. This foray into automotive technology got the minds at Gigaom.com thinking about what could be next for Amazon. As Kevin Fitchard writes, the logical step is to make audio versions of your Kindle library selections available in your car. As he points out, Amazon has already laid the groundwork for such a move.
Amazon pulled the sheets back on Whispersync for Voice last year. The tech pairs ebooks with an Audible book for a small extra fee, allowing users to either read along with a narrator or switch between audio and text versions on command. Fitchard says it wouldn't be some great leap to apply the same principles to a car, where voice recognition software would allow users to pause or select chapters without ever taking their eyes off of the road.
It all sounds just fine to us, but Amazon hasn't said a thing about such a move. Still, we wouldn't be surprised to see the company come down this road in the near future just the same.

Ken Block rally cars go blue in the face (and everywhere else)

Well at least we now know why Ken Block "just ain't care" about smashing up his Ford Fiesta rally car recently. It's because he's getting a full brand makeover including a new team name, new paint scheme and even a new headquarters. Formerly known as Monster World Rally Team, Block and his Fiesta will now be competing under the Hoonigan Racing Division name, which is based out of a new 12,000 square foot facility located in Park City, UT.
As you can tell in the image above, Hoonigan Racing will replace the familiar black, white and green paint scheme with a more colorful design featuring plenty of blue, purple and red; the Monster Energy logo retains some of the car's green. The new paint scheme was inspired by Block's love of skateboard graphics from the '80s and early '90s as well as "Miami Vice-era" speedboats.
Block will continue to compete in multiple rally racing series such as Global RallyCross, World Rally Championship and X Games. The new headquarters features office space on one side and a shop for the cars on the other side. The building features plenty of stuff you'd expect from a company designed around Ken Block, including a massive gaming station for racing video games, recycled shipping containers used throughout the facility and a black bear.

Ford Focus ST, Fiesta ST buyers to get free Octane Academy driving school

The Ford Focus ST and Fiesta ST have created plenty of excitement in the sport compact segment, and Ford is looking to make sure that owners are driving and enjoying their cars to the best of their abilities. As an added bonus for buying one of these sporty hatchbacks, Ford will provide a complimentary ST Octane Academy session to be held at the Miller Motorsports Park in Utah.
Attendees will be responsible for travel and lodging, but Ford will provide the driving school free of charge. Included in this two-day trip, ST owners will get class instruction and driving instruction in prepped Focus ST and Fiesta ST models on the track and autocross course. Some karting action will also be involved as will a tour of Ken Block's Hoonigan Racing headquarters located nearby. If this doesn't sound like enough fun, there is also an optional day of activities that includes some more track time in a Mustang GT and off-road instruction in an F-150 SVT Raptor.
Ford told us that those who have already purchased a Focus ST or Fiesta ST will still be able to attend the performance driving school, but the press release, which is posted below, makes it sound like it applies to original owners only. Ford has yet to announce its schedule for the ST Octane Academy or prices for additional activities or guests.