1965 Ford Galaxie 500 Base 5.8l on 2040-cars

Auto blog

Ford Smart Mobility plan moves forward with P2P car sharing

Back when 2015 was still just days old, Ford Motor Company outlined its Smart Mobility plan at the Consumer Electronics Show in Las Vegas. It consisted of 25 global experiments meant to test out various ideas, with a stated goal of learning how to better address future transportation needs and direct the company's efforts. Six months later, Ford is ready to take what it's learned and move to the next phase. During the keynote address at the 5th annual Further with Ford future trends event – this year held, significantly, in Palo Alto, California – CEO Mark Fields announced Smart Mobility is moving from experimentation to implementation. Mostly. On the more concrete action side of things, Ford Credit Company is working with partners in the US and London, England on a pilot peer-to-peer car-sharing program. Stateside, this will see it team up with Getaround, inviting some 14,000 people in six cities to sign up for pre-screened, short-term car rentals. Across the pond, Ford will work with easyCar Club, targeting 12,000 folks in a similar service. Smart Mobility will also bring the GoDrive one-way car sharing program under its umbrella, upgrading it from what it calls an experiment to an actual pilot program. Fields also revealed a new electric bike design called the MoDe:Flex. The sporty model joins its two previously announced brethren, the MoDe:Me and MoDe:Pro. MoDe:Link, the app that provides a variety of info and allows for eyes-free navigation using hand grips that give haptic feedback to parlay direction changes has been extended to run on an Android smart watch. There, the app can process a rider's biofeedback signals to alter output. For instance, in "no sweat" mode, the bike will pick up more of the workload as your heart rate increases, keeping you from overexerting yourself. None of the bikes are being offered for sale, or for use as part of any sort of sharing program. At least, not for now. Instead, they remain in the realm of multimodal mobility experimentation. Check out the video above for a closer look at Ford's P2P car sharing plans or move down for a look at its latest ebike. You can find lots of detail about the shift in the Smart Mobility plan in the official press release, which is also below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Three automotive tech trends to watch in 2018 and beyond

Every year, technology plays a bigger and bigger role in the auto industry. To put things in perspective, 10 years ago iPod integration and Bluetooth were cutting-edge in-car innovations, and smartphones and apps weren't yet a thing since the first iPhone was only about six months old. And I can't recall anyone talking about autonomous cars. Compare that to today, with mainstream coverage of the auto industry dominated by autonomous technology, along with electrification and almost every move made by Tesla. These three topics were the most significant trends of car tech in 2017 and I believe they will continue to shape the auto industry in 2018 and beyond. Let's examine them. Full Autonomy Gets Closer to Reality While there were many developments this year that indicate we're inching closer to fully autonomous vehicles, I was behind the wheel for hours to witness one of them. In October I had the chance to test Cadillac Super Cruise on a 700-mile, 11-hour drive from Dallas to Santa Fe – and had my hands on the wheel for maybe 45 minutes max throughout the entire trip. Super Cruise is far from making the Cadillac CT6 or any GM vehicle fully autonomous, and has limitations such as functioning only on pre-mapped main highways. While it simply adds a layer of lane centering to adaptive cruise control, the technology will go a long way in making mainstream drivers more comfortable with letting machines take over. On a separate front, GM is pushing ahead with fully autonomous vehicles and announced last month that it plans to launch of fleets of self-driving robo-taxis in several urban areas in 2019. While most automakers are also in the race to make autonomous cars a reality, GM's turbocharging of its efforts appeared to be in response to Waymo, which announced just weeks earlier that its Early Rider Program in the Phoenix area would go completely driverless. The Early Rider Program launched last April, offering the public a chance to ride in Waymo's autonomous Chrysler Pacifica minivans. In this new phase of testing, Waymo is using its own employees as guinea pigs instead of the public while the vehicles operate without a human behind the wheel, and takes another giant step forward for fully autonomous driving.