1964 Ford Galaxie on 2040-cars

Auto blog

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Just in time for the holidays, Snowkhana 3 is here

The gift list for the 12 Days of Christmas is frightfully heavy on birds, so surely no one will mind if we sub out the three French hens for Snowkhana 3. Ford of Europe is back with another stop-motion video that – like versions one and two – throws a 1:64-scale Ford Fiesta in Ken Block livery around a fabulous world of action figures and make believe. This year's video "drives rings around some of the biggest YouTube hits," so those of you who've lost years of your lives to the greatest distraction since the human navel can put your knowledge to use. For anyone else just catching up, we'll help you get rolling: the opening Snowkhana scene channels Stalking Cat. You'll find the rest of your holiday homework in the video.

Mustang Cobra Jet prototype garners $200k for charity at Barrett-Jackson

A few weeks ago we brought you news of a one-off Mustang Cobra Jet that Ford was donating to charity. The car was set to be auctioned off by Barrett-Jackson in Las Vegas to benefit the National Multiple Sclerosis Society. Now that auction has taken place, bringing in an impressive $200,000 for MS research.
That's a lot of zeros for a Mustang, much less one you can't even drive on the street. But the unique pony car, bearing serial number 2014 BJMS CJXX1, packs a 5.0-liter supercharged V8, competition gearbox, wheelie bar, roll cage... all you could want, in short, in a turn-key drag racer. And all that for a good cause.