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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford to spread all-wheel drive across performance range

Car and Driver took a closer look at the all-wheel-drive system in the Focus RS, Ford reps having made "broad hints" about it being applied to other performance vehicles. One spokesperson even said that he "can see this as one of those technologies of the future." That would make sense because, as C/D notes, it couldn't have been an inexpensive job to engineer the torque-vectoring unit for the Focus – one that can send 70 percent of torque to the rear wheels, and send 100 percent of that portion to either wheel if needed. C/D also clues into the system's close similarity to the AWD unit in the recently updated Range Rover Evoque, which is manufactured by Sweden's GKN Driveline. In the Evoque, torque vectoring is brake based and two electronically controlled clutches turn the Range into a front-wheel-drive crossover under 22 miles per hour. Ford wouldn't comment on the GKN Driveline connection, or even if there is one. No matter where it might come from, more performance Fords are good for every enthusiast, and we do not look an AWD, torque-vectoring gift horse in the mouth. Featured Gallery 2016 Ford Focus RS News Source: Car and Driver Ford Technology Hatchback Performance

2015 Galpin Ford GTR1

Last year in Monterey, we met GTR1 for the first time. Galpin Auto Sports pulled the wraps off its Ford GT-based supercar, powered by a twin-turbocharged 5.4-liter V8 good for a whopping 1,024 horsepower and 739 pound-feet of torque. The thing was totally custom-made and reportedly took some 12,000 man hours to create. And there it sat on the Pebble Beach grass, $1,000,000-plus price tag and all.
This year, the Galpin was back, albeit with one big change. That twin-turbo engine? Gone. In its place, a 5.4-liter V8 with a 4.0-liter Whipple supercharger bolted on, delivering an astonishing 1,058 hp and 992 lb-ft of torque on 110-octane fuel. 0-60? 2.9 seconds. Top speed? Somewhere above 225 miles per hour.
"Some things to keep in mind: no stability control, no traction control," were the only warnings given by Galpin's Brandon Boeckmann before taking me on a quick spin in the supercar. And after having my eyes thrown into the back of my skull a few times, laughing hysterically and trying to regain full use of my hearing after my ear drums being bombarded by the apocalyptic roar behind me, Brandon pulled over and said it was my turn, if I was ready to take the wheel.