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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

2015 Ford Mustang production to begin on July 14? Not quite, says Ford

Mustang6g.com believes that it has unlocked start date for 2015 Ford Mustang production citing a Ford dealer communiqué. According to the report, job one on the 2015 hardtop will allegedly start in just a few days, on July 14, although units that are known as "OK to Buy" won't enter production until September 9. The cars built between those dates are most likely final pre-production cars for the executive test fleet, and will likely include the cars we'll be driving at the media launch.
Sun worshippers, meanwhile, would seem to have a longer wait. Job one on the droptop supposedly isn't slated to start until September 14, with production models starting on October 27. As is the case with the hardtop, these final pre-pros are for the execs and media to test, while actual dealer orders will come from vehicles made after the October date.
After speaking to Ford, though, we wouldn't put a great deal of stock in those dates as reported. We reached out to Said Deep, Ford's North American Product Communications Manager.

Ford promises 12 new global performance vehicles through 2020

Ford just keeps rolling out the big announcements today. We've already told you about the next-gen Focus RS coming to the US and the upcoming Sync 3 infotainment system. And this latest one should perk up the ears of racing fans or anyone who enjoys an enthusiastic drive (basically, all Autoblog readers). The Blue Oval says it has "more than 12" new performance vehicles on the way globally through 2020. Unfortunately, the only one that the automaker confirms at the moment is the Focus RS, but recent rumors might suggest a few others. Ford reportedly has the Shelby Mustang GT350R, next-gen F-150 Raptor and a Ford GT successor all on the way, all of which could possibly debut at the Detroit Auto Show in January. The future GT might even take the company back to racing at Le Mans. Speaking of motorsports, Ford is also blending its performance vehicle and racing efforts worldwide into a unified entity by combining SVT, Team RS and Ford Racing into a new organization called Ford Performance. It's responsible not just for excelling on the track but also for developing aero improvements, electronics, powertrain and lightweight tech for the Blue Oval's vehicles. "Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track," said Raj Nair, Ford group vice president, Global Product Development, in the company's press release. The automaker thinks this market might be booming, especially among younger buyers. For example, recent data shows Millennials buy ST models at twice the rate of the rest of Ford's cars. Scroll down to read the Blue Oval's full announcement of the new division and the plan to get excited about things to come. FORD DRIVING PERFORMANCE INNOVATION TO NEW LEVELS; MORE THAN 12 VEHICLES COMING FROM NEW GLOBAL TEAM Ford bringing more global performance vehicles to customers worldwide; more than 12 new performance vehicles through 2020 – including Focus RS – to be available globally Ford uniting regional performance engineering and racing teams as one global team under Ford Performance, delivering more new vehicles and parts, more quickly Ford will deliver more than 12 new performance vehicles for global enthusiasts through 2020, as the company announced today its new global Ford Performance team.