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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

Recharge Wrap-up: Ford announces e-bike project, Honda Accord Hybrid availability catches up

Supplies of the Honda Accord Hybrid have apparently caught up with demand. Honda originally launched the Accord Hybrid for the 2014 model year, but lack of availability plagued interested customers and eager dealers alike. Honda cited "component supply constraints" - likely batteries, electric motors and the like - for the lack of available vehicles. Now, "The supply of Accord Hybrids in general is in line with the supply of the regular Accord sedan," according to Honda's Angie Nucci. Read more at Green Car Reports. Apple is seeking a resolution to a lawsuit accusing the company of poaching employees from lithium-ion battery maker A123 Systems. A123 has requested a court order stopping a former employer from breaking an employment agreement, as well as keeping Apple from encouraging the person to do so. Apple has requested more time to respond to that court order. A123 has also filed a suit accusing five employees of breaking nondisclosure agreements and going or trying to go to work for Apple. Insiders say that Apple is developing an electric car that could go into production as early as 2020. Read more at Automotive News. South Dakota's Ethanol Infrastructure Incentive Program is helping retailers fund ethanol storage. The state government has set aside $300,000 as part of the program to fund ethanol storage tanks at gas stations. The program, which originally set out to reimburse retailers for building ethanol flex-pumps, is now helping them expand their ethanol capacities. Retailers can apply for funds for pumps and storage through June 30. Read more at Argus Leader. Ford is expanding its Global Mobility Plan with the Handle on Mobility electric bike experiment. The foldable MoDe:Me e-bike is for personal use and commuting, while the MoDe:Pro is built for commercial duty, with both powered by a 200-watt motor and 9-amp-hour battery. The bikes use an iPhone app called MoDe:Link, which provides various information and controls important bike functions. Through the app, the bikes offer navigation (with traffic data, available public transportation and charging locations included), with handlebar vibrations letting the rider know when and where to turn and automatically activating turn signals. The bike can sense and alert the rider to other vehicles on the roadway. Pedal assist is based on heart rate, allowing the rider to arrive at their destination comfortably. See the bikes in the video above, and read more from Ford.

Ford hurt by 2015 F-150 production restraints

The new 2015 Ford F-150 came out of the gate strong for January 2015 with all F-Series sales up 17 percent for the month. However, February tempered those gains a bit with the model line dipping 1.2 percent, and the Ford brand itself dropped 1.7 percent year-over-year. The fall is being blamed in part on tight supply of the latest pickup. A major factor holding back the 2015 F-150 is that they are only currently being made at the Dearborn Truck Plant. The Kansas City factory is still changing over, and full supply from them both is expected by the middle of the year. Ford also just announced plans to hire an extra 1,550 people to build the pickups, including 900 in Kansas City. However, the downtime in the assembly changeover has caused about 90,000 units in lost production since mid-2014, according to The Detroit Free Press. It's not all bad news for the pickup, though. The latest F-150 made up 21 percent of F-Series sales in February, according to The Detroit Free Press, up from 18 percent in the previous month, and they remained on dealer lots an average of 18 days. The lessened supply has also meant lower incentives. Mark LaNeve, Ford's US marketing boss, told the Free Press that average F-150 transaction prices were up $2,000 from last year. He also indicated that retail figures grew seven percent in February, while F-Series fleet numbers were down 18 percent. The constrained supply does come at an inopportune time for Ford, though. This year is expected to be huge for pickups. Also, lower gas prices appear to be pushing people towards SUVs and trucks recently. Related Video: