2014 Ford Fusion Se on 2040-cars

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How privacy fears are driving automakers in the age of the connected car [w/poll]

A recent GAO report concluded car companies don't adequately disclose how and why they share location data. As cars collect and store more and more data about the whereabouts of their drivers, automakers are responding to critics who say they should be more transparent about how those details are used. Ford is hiring a global privacy policy attorney to craft the company's customer privacy policies in the era of connected and autonomous cars. "In this emerging space, there is an important need to address customer privacy policies," reads a job description posted on the "people and careers" portion of the company's website. "As part of our compliance and ethics organization at Ford, this person will have an immediate and direct impact in shaping existing and future policy and corporate thinking in this area." Ford is creating the new position, based at its Dearborn headquarters, at a time technology advances are outpacing privacy protections. Earlier this year, a report from the federal government concluded car companies don't adequately disclose to motorists how and why they share location data. That report, from the Government Accountability Office, found many car companies did not describe how they shared location data, did not allow consumers to request their data be deleted and that there was a "wide variation" in how car companies retained vehicle-specific or identifiable location data. It noted there is increased risk of location data being used in ways "consumers did not intend." Ford was one of 10 companies the GAO surveyed while compiling its report. Customers are opting to share that data largely by using features like maps and turn-by-turn direction that are run by a vehicle's telematics unit. Depending on the company, it can be unclear how that data is collected, retained or shared. At the time the GAO report was issued, AAA, the nation's largest motoring club, urged carmakers to be more transparent in how they handle data and to offer stronger security protections. Shaping Autonomous Car Regulations At Ford, the new hire could change how the company handles that data. According to the job description, the successful applicant will, "demonstrate visionary thinking around privacy strategy – imagine how consumer and employee expectations around privacy may evolve and how business should adapt, develop approaches that maximize the benefit of data sharing for consumers and business, etc." (Emphasis from Ford).

Did a US automaker blow the whistle on Hyundai, Kia fuel economy issue?

In all of the most hotly contested mainstream segments of the motoring universe, the difference of one mile per gallon averaged on a widow sticker can mean the difference between a sale and a walk-off - to say nothing of two or three mpg. So, when Hyundai and Kia were forced to reveal that many of their 40-mpg ratings were actually 38s and 37s, well, it made for big news.
It also, conceivably, made for a competitive disadvantage immediately, when the Korean automakers' products were being shopped versus the guys down the block. And it's that disadvantage that makes a recent story from Automotive News so juicy.
AN is reporting that Margo Oge, former head of the Environmental Protection Agency's Office of Transportation and Air Quality, got a tip in 2010 that Hyundai/Kia were "cheating" to get its impressive fuel economy numbers. The tip, said Oge (who retired from the EPA this past September), came from a senior vice president from a domestic automaker. The source was credible enough for Oge to launch an audit of the Hyundai figures, which ultimately lead to the debacle that we reported on a few months ago, and that the Korean company has been trying to bounce back from ever since.

2013 Shelby GT350

Shelby is a name as synonymous with the Ford Mustang as marshmallows are with campfires. But unlike the short-lived sugary confection that is prepared on a stick, the late Carroll Shelby's name on the placard means added performance and exclusivity. Launched in 1965, the automaker's celebrated early cars were in production for a limited run - today, a mint concours-quality 1965 Shelby GT350 can sell for upwards of $350,000.
To coincide with the 45th anniversary of the original Shelby GT350, Shelby American reintroduced the GT350 in 2011. Like the original, it was only offered in white with blue stripes. Customers were offered a choice between naturally aspirated (440 horsepower) and two levels of supercharging (525 horsepower with a warranty or 624 horsepower without). The manufacturer calls the GT350 a "post-title" package, a term that means it starts out life as a stock Mustang and is modified outside Ford's factory (this is in contrast to the Shelby GT500, which is a standard Ford production car).
As the GT350 enters its third year, Shelby has made several changes. Mechanically, Wilwood brakes replace Baer units and Recaro seats and a tinted glass roof are on the options list. Cosmetically, the vehicle is now offered in most of the Blue Oval's factory colors, new multispoke wheels are available in Satin Black or Bright Silver Metallic finish, and customers can choose between Satin Black, Silver or Gloss White stripes (or Azure Blue Metallic on Performance White or Ingot Silver). Aesthetically, the look of the car has also changed somewhat - keen eyes will note that it actually appears more 'stock' than it did last year.