2014 Ford Fusion Se on 2040-cars

Auto blog

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford ST Octane Academy [w/video]

The ST school is about more than just handbrake turns, hot laps, and sliding into parking spaces.
I felt like such a rock star. On my second pass around the UrbanCross course (read: fancy autocross) at the Ford ST Octane Academy, I absolutely nailed the exit, sliding the bright-yellow Focus ST sideways into a box the size of a parking space, all four wheels in line.

Ford wants smart cruise that's speed and grade sensitive

Ford is working to make adaptive cruise control even smarter and more economical for future vehicles. The automaker now has a patent (pdf link) on a system to use information on the grade of the road, traffic data, and a driver's preferences to eke out better fuel mileage over a journey. This solution would essentially put a little hypermiling right into a model's software. The Blue Oval's patent refers to this tech as "route navigation with optimal speed profile," and the system starts by splitting the way to the driver's ultimate destination into many smaller pieces. Each one is analyzed based on GPS data, and traffic info is also constantly updated. Based on the occupants' preferred travel time, all this info is combined to figure out the most efficient speed for each leg of the journey. All of these calculations are actually more than the car's computers can handle, so some of the math is offloaded to a cloud-based network. According to Ford, some of the benefits come when tackling hills while diving. Maintaining a single speed when going up and down steep grades isn't the most efficient method, but current technology can't easily make the necessary adjustments. This system uses the GPS data to adapt the vehicle's speed and leave the situation with better fuel economy. Ford is currently making major investments into autonomous driving technology and has some prestigious partners. While the patent documents don't specifically mention the optimal speed profiles for driverless vehicles, they seem like a natural fit. Over the course of an entire trip, the fuel economy gains would likely be even greater than over a few miles on a relatively flat interstate.