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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jay Leno is far beyond driven in his 1971 Pantera

Perhaps it's fitting that the band Pantera is known for its heavy metal music, because the DeTomaso Pantera is the automotive equivalent of a metal album. It's short, aggressive and makes a mean sound. It doesn't mess around either, with a Ford 351-cubic-inch (5.75-liter) V8 sending mountains of torque to the rear wheels. This week, Jay Leno takes us on a detailed tour of his '71 to show why it rocks.
There's a regular format to Jay Leno's Garage. It starts with Jay and maybe a guest taking a look at the car and talking about its history, and then they take it out on the open road. However, this video is practically a Pantera buyer's guide. Jay is adamant from the start that the last thing anyone should own is a stock example. To remedy this, he and his guest, the editor of the Pantera Club magazine, take viewers to school about some of the ways to turn them into even better performance machines.
No matter what you do to it, though, the Pantera requires that the driver adapt to it, not the other way around. For example, Jay isn't a big guy by most standards, but he has to cram himself into the cockpit with his shoes off and shirt partially unbuttoned just to go for a drive. Still, once out on the road, it all makes sense with that rumbling V8 and those Italian supercar looks. Scroll down to watch and learn a lot more about this uncompromising '70s performance car.

2015 Ford Mustang will tell authorities how you crashed and if you were belted [w/video]

When the 2015 Ford Mustang hits dealers, it will be with a new batch of features that will power up Sync's 911 Assist feature, and provide an even greater degree of information to first responders in the event of an accident.
911 Assist will already make a phone call, via a Bluetooth-connected phone, should you bin your car. The automatic message to first responders is a pre-recorded blurb from Ford. With the new enhancements, though, emergency personnel can learn about the maximum change in velocity and whether the crash involved a front, rear, side or a rollover impact. 911 Assist will also send information about how many seat belts were in use and if airbags deployed, allowing more accurate dispatch of resources.
"Sync will only broadcast relevant information to save time, and it constructs a very efficient message for the operator," said David Hatton, the global project leader with Ford Connected Services. "After the introductory message, the voice line opens automatically and occupants can speak directly with the operator via Sync's hands-free functionality."