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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

Ford considering return to Le Mans with new EcoBoost LMP2

If you want to see a Ford racing prototype, you need look no further than the United SportsCar Championship, where the Blue Oval fields two Daytona Prototypes powered by an EcoBoost-branded 3.0-liter twin-turbo V6. But according to the latest rumors, that may not be enough for Ford, which has as much brand to promote overseas as it does back home.
That could be why Racer magazine is reporting that Ford may be poised to return to Le Mans in the coming years. As we all know, Ford competed at Le Mans in the mid-through-late '60s, bringing home four consecutive overall wins with the legendary GT40. The new program would not, according to Racer, seek to relive those glory days, but would instead compete for class wins in the LMP2 category.
Currently, LMP2 regulations are somewhat split between the United SportsCar Championship in North America on the one hand and ACO-sanctioned series like the European Le Mans Series, Asian Le Mans Series and FIA World Endurance Championship on the other, but plans are underway for the regulations to be unified in time for the 2017 season. That could be when Ford is targeting its return, allowing it to compete on both sides of the Atlantic to maximize its exposure.

Chip Ganassi Racing switches to the Ford EcoBoost-powered Riley Daytona Prototype

Chip Ganassi Racing with Felix Sabates (CGRFS) announced yesterday at Ford's SEMA press conference that it will field a Ford-Riley Daytona Prototype with the 3.5-liter EcoBoost V6 in the 2014 United SportsCar Championship (USCC). CGRFS is the second team to commit to the new Ford-Riley car, behind Michael Shank Racing (which has already used the racecar to break a 26-year-old top-speed record at Daytona International Speedway).
"Over the last 10 seasons we have been able to experience a great deal of success in Grand-Am," Chip Ganassi says, "and now with the dawn of the new United SportsCar Championship we feel that Ford power will be a key ingredient to writing the next chapter of our sports car program."
In the last Grand-Am season, CGRFS raced a BMW-Riley Daytona Prototype. The team has won seven Daytona Prototype championships, all in the past ten years. Scott Pruett and Memo Rojas return as the team's prototype co-drivers, and will attend their maiden race in the Ford-Riley at the Rolex 24 at Daytona in January.