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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford EcoBoost V6 hits the dyno before hitting the track

Ford Racing just unveiled the Riley Daytona Prototype that will make its racing in the United SportsCar Racing Championship Rolex 24 at Daytona in January, and now it has released a video showing development of twin-turbo 3.5-liter EcoBoost V6 that powers the car. Using the same block and heads that can be found on a production Ford Taurus SHO, this new racecar benefits from the collaboration between Ford Racing and Ford powertrain engineers.
While we still don't know what kind of power this engine is putting out, it has definitely gotten a workout at Ford's 17G dyno. This area deep within Ford allows the automaker's racing program to work hand-in-hand with production engine programs, which can be a benefit to racing operations and production cars alike. Scroll down to hear a few people from Ford talk about the crosspollination between its racing and engine teams and watch the EcoBoost get red hot on the dyno.

Ford Mustang Shelby GT500 has a bit of a dyno issue

We're of the mind that each and every dyno should come with Murphy's Law painted in big, visible letters down the side. For every ten successful dyno runs out there, it seems there's one where events to horribly wrong. Take, for example, the video below. The clip shows what happens when a Ford Shelby GT500 and a mobile dyno have a bit of a disagreement at the Performance Expo 24 in Sherbrooke, Quebec. We won't spoil the results for you, but we will say there's some substantial carnage involved.
It's unclear just how much damage ensues from the dust up or whether anyone was harmed in the incident, but from the looks of things, everyone made it out without serious injury. If only we could say the same for the machines involved. Check out the video below.