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Ford earnings take a dive on investment, slowing sales; workers get $6,900 in profit sharing

Ford Motor Company's pre-tax profits for 2014 took a beating, falling to $6.3 billion, a $2.3-billion drop from 2013, while overall revenues fell from $139.4 billion to $135.8 billion. Net income for 2014, meanwhile, plunged 56 percent, from $7.18 billion to $3.19 billion. Yeah, those aren't great numbers. While Ford's figures are largely down across the board, some of the weaker numbers aren't too difficult to explain away. The company launched 24 vehicles across the globe in 2014, including some of its biggest and most important volume models, like the 2015 F-150, as well as iconic offerings like the new Mustang. The result of this is both increased investment as well as a drop in total sales – US market numbers were down 164,000 units compared to 2013. Recall claims and high warranty costs also did a number on the Blue Oval. "2014 was a solid yet challenging year for Ford - with our investments and a record number of new products launched around the world positioning us for strong growth this year and beyond," Ford CEO Mark Fields said in a statement. Ford's 50,180 UAW workers in the United States will receive profit-sharing checks of $6,900. In some markets, Ford's fortunes were impacted by outside factors. Europe, for example, recorded more sales (up 70,000 units) and higher revenues (up $2.2 billion), but still reported a $443-million pre-tax loss. Blame was placed on the crumbling Russian economy, which has suffered from sanctions and slumping oil prices. Despite its troubles last year, the company still seems bullish on 2015. Ford's pre-tax outlook remains unchanged, as the company expects to make anywhere from $8.5 to $9.5 billion on the back of higher revenue from the company's automotive operations. We expect strong growth and improved financial performance in 2015 driven by our investments in new products and capacity," Ford CFO Bob Shanks said of the company's future.

Bacon-wrapped Ford Fiesta hams it up for International Bacon Day

This is a bacon-wrapped Ford Fiesta. It is a real thing, that a real, multi-billion-dollar company designed. And it isn't even April Fools' Day. Designed for International Bacon Day, which is also apparently a thing, the 2014 Fiesta is finished in Green Envy paint - we're told black paint, like the color of a skillet, made the car look camouflaged - and features 10 gigantic decals depicting strips of tender, cured bacon.
The design, which was approved by the CEO of Benton's Country Hams, Allan Benton, show off the depth of Ford's Custom Graphics program. Unbelievably, Ford will actually start offering bacon decals to everyday customers, including (and we can't believe we're writing this) dual bacon racing stripes which will no doubt have Carroll Shelby spinning and/or salivating in his grave, and a "side of bacon," which wraps a couple of strips over the rear wheels.
Benton, who Ford claims is the King of Bacon, had this to say: "This car just makes so much sense." The Fiesta's marketing manager, Liz Elser added, "It's just awesome to drive down the road in a piece of bacon."

Next Shelby Mustang to wear GT350 nameplate

Earlier this month, rumors started to swirl 'round the web about the next-generation Ford SVT Mustang - the halo version of the all-new 2015 'Stang seen testing in the gallery above. Originally, we heard that the Shelby GT500 moniker would be dumped in favor of "a name you're familiar with," which some sources guessed could mean a return of the Cobra nameplate.
That might not be correct. According to Road & Track, citing a report from Mustangs Daily, the new range-topping Mustang will bring back the Shelby GT350 name - currently used on an aftermarket version of Ford's Pony produced by Shelby American (take a look at our recent Quick Spin of that car). Expect the new GT350 to be quite a bit different than the current GT500 - it will be all motor, using a V8 that's derived from the naturally aspirated 5.0-liter Coyote engine (though it will no doubt have a higher displacement). The GT350 will be a lot more powerful than the next Mustang GT, which is expected to offer something like 450 horsepower, but won't be quite as absurd as the 662-horsepower GT500 we currently enjoy.
The Shelby GT350 will reportedly bow with the rest of the new Mustang range at the 2014 New York Auto Show, which coincides exactly with the original Mustang's debut at the New York World's Fair in 1964. If that seems far out, don't worry, we'll be seeing the rest of the 2015 Mustang range before then, but Road & Track reports that the 2014 Detroit Auto Show stage will be reserved for the reveal of the next Ford F-150 pickup.