2011 Ford Fusion Sport on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2013 Shelby GT350

Shelby is a name as synonymous with the Ford Mustang as marshmallows are with campfires. But unlike the short-lived sugary confection that is prepared on a stick, the late Carroll Shelby's name on the placard means added performance and exclusivity. Launched in 1965, the automaker's celebrated early cars were in production for a limited run - today, a mint concours-quality 1965 Shelby GT350 can sell for upwards of $350,000.
To coincide with the 45th anniversary of the original Shelby GT350, Shelby American reintroduced the GT350 in 2011. Like the original, it was only offered in white with blue stripes. Customers were offered a choice between naturally aspirated (440 horsepower) and two levels of supercharging (525 horsepower with a warranty or 624 horsepower without). The manufacturer calls the GT350 a "post-title" package, a term that means it starts out life as a stock Mustang and is modified outside Ford's factory (this is in contrast to the Shelby GT500, which is a standard Ford production car).
As the GT350 enters its third year, Shelby has made several changes. Mechanically, Wilwood brakes replace Baer units and Recaro seats and a tinted glass roof are on the options list. Cosmetically, the vehicle is now offered in most of the Blue Oval's factory colors, new multispoke wheels are available in Satin Black or Bright Silver Metallic finish, and customers can choose between Satin Black, Silver or Gloss White stripes (or Azure Blue Metallic on Performance White or Ingot Silver). Aesthetically, the look of the car has also changed somewhat - keen eyes will note that it actually appears more 'stock' than it did last year.

Ford gives S-Max the Vignale treatment in Milan

Ford has a bit of a history in reviving the names of old coachbuilders it has long since gobbled up and using them to distinguish its top-of-the-line models in Europe. That's what it did for years with Ghia, and after having replaced it several years ago with the Titanium trim level, now it's doing it again with Vignale.
At the Frankfurt Motor Show last year, Ford revealed the Mondeo Vignale concept in both sedan and wagon body-styles, which are set to reach production next year. But before they do, the Blue Oval automaker is at it again, applying similar upgrades to the S-Max minivan and unveiling it in concept form in Milan this week.
Setting the Vignale concept apart from any other S-Max is its Milano Grigio rose-hued silver pearlescent paint, 21-inch alloys, chrome trim and hexagonal-pattern grille. Inside it's all ultra-soft quilted leather and aluminum trim, with tablet docking stations in the back and thinner, more flexible seats than the existing production version.