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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

3dCarbon now offering body kit for Ford Fusion

A factory-backed body kit by 3dCarbon is now available to Ford Fusion owners who want their car to stand out from the crowd while not being too flashy. The body kit adds a more aggressive front spoiler, side skirts, rear body trim and spoiler that are, in fact, integrated quite nicely into the Fusion's already-comely styling, just as 3dCarbon claims. All Fusions with the kit also receive dual exhaust ports with the stainless-steel exhaust surrounds usually reserved for the Titanium package Fusion EcoBoost models.
A nice detail of 3dCarbon's injection-molded urethane body kit is that it has undergone crash testing to certify that it can withstand crashes up to five miles per hour. Because of this, the kit is warrantied by 3dCarbon for five years or 50,000 miles, much like Ford's warranty on its own parts. In fact, the kit is available through participating Ford dealers and can be financed through Ford Motor Credit. Buyers can purchase the kit - pre-painted or unpainted - and install it themselves, or it can be purchased with a new Ford Fusion and installed at the dealer, pre-painted to factory specifications. Of course, it can also be ordered directly from the source. Take a look at the press release below for more detailed information on the body kit, and let us know what you think of it in Comments.

Shelby Cobra, Mercedes 300SL and 1947 Woodie from Petersen Museum headed to auction

The changes happening at the Petersen Museum have been making the rounds in major press, but it probably won't be until August 18, during Pebble Beach, when we get the full story on what's happening; that's where and when museum reps plan on announcing the way forward for the SoCal institution. In the meantime, the museum is still reorganizing its collection, and that means auctioning some of its showpieces at this weekend's Auctions America event in Burbank.
Three of the stars are a 1964 Shelby Cobra 289, one of less than 20 produced with a three-speed C-4 automatic transmission, a 1960 Mercedes-Benz 300SL owned by actor Robert Stack and the last 1948 Ford Sportsman 'Woodie' ever produced. The Cobra, now restored to its original white exterior and red leather interior, was a factory demonstrator that first sold for $5,250. Showing just 38,950 miles on the odometer, its pre-sale estimate is $800,000 to $1 million.
The 300SL is actually a 1957 model but wasn't titled until Robert Stack took possession in 1960. The lead actor in the The Untouchables TV series used to drive by the Sunset Boulevard Mercedes dealership to ogle the car, but couldn't justify spending the money to buy it. When he and the producer of The Untouchables won Emmys for the show, the producer, who happened to be Desi Arnaz, bought the car for Stack. He owned it his whole life, it has been left as Stack drove it and still bears the California license plate "UNTCHBL."