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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2017 Ford Super Duty trucks recalled because the fuel tank could fall off

Bad news from Dearborn. Ford just announced a pair of recalls, including a particularly worrying flaw in the new F-Series Super Duty. According to Ford's official announcement, there are roughly 8,000 of its big trucks on the roads with a missing reinforcement bracket – if it's not there, the fuel tank could separate from the frame. Yes, Ford is basically saying the fuel tank could fall out. We don't need to explain why this would be a very bad thing. Fortunately, no owners have experienced said bad things – Ford claims it's unaware of any fires, injuries, or accidents resulting from the flaws. The Kentucky Truck Plant built the affected pickups between August 10 and September 17. The bulk of the vehicles are in the US – 7,103, to be precise. Another 964 are cruising around the frozen Canadian tundra, while two more are in "federalized territories." The other recall is smaller, but reaches across a broad swath of the Blue Oval's family vehicles. Ford says there are 1,352 Taurus sedans, Flex crossovers, Explorer SUVs – including the Police Interceptor Utility variant – and Lincoln MKTs equipped with the company's 3.5-liter EcoBoost V6 that could catch fire. In this case, the danger isn't a detached fuel tank, but an "improperly brazed turbocharger oil supply tube" that could leak and spill engine oil on the turbocharger. Again, Ford isn't aware of any fires, accidents, or injuries due to the flaw. Here's the breakdown of manufacturer dates and location: 2016 Ford Taurus vehicles built at Chicago Assembly Plant, Oct. 18, 2016 to Nov. 2, 2016 2016-17 Ford Flex vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 2017 Ford Explorer vehicles built at Chicago Assembly Plant, Oct. 15, 2016 to Nov. 12, 2016 2017 Ford Police Interceptor Utility vehicles built at Chicago Assembly Plant on Nov. 2, 2016 2016-17 Lincoln MKT vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 As with the Super Duty recall, most of the affected cars, crossovers, and SUVs are in the US market. There are 126 units in Canada and six in the same "federalized territories" mentioned above. In the case of both recalls, dealers will inspect the affected parts and replace or add them as necessary. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari SUV and Aston Martin in Formula E? | Autoblog Podcast #529

This week, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder. They discuss Ferrari's SUV plans as well as Aston Martin's Formula E consideration. They also talk about cars we've driven including the Chevy Colorado ZR2, a Nissan Rogue ProPilot prototype and a Ford Shelby GT350. This week's podcast also features a car you don't need a license to drive. Autoblog Podcast #529 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ferrari SUV FCA keeping Jeep Aston Martin mulls Formula E Cars in the office: Ford Shelby GT350, Chevrolet Colorado ZR2, Nissan Rogue with ProPilot Assist The List: Drive a car that requires no license 3 Big Questions: Ferrari SUV or Lamborghini SUV? Chevy Colorado ZR2 or Toyota Tacoma TRD Pro? Ford Shelby GT350 with or without Performance Package? Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Green Podcasts Aston Martin Chevrolet Ferrari Ford Jeep Lamborghini Nissan SUV Electric Performance Videos Formula E shelby nissan propilot