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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford Mustang challenges Lamborghini in amazing drift battle

Engines scream and tires billow with smoke as Vaughn Gittin Jr. and Daigo Saito stage a drift battle through an abandoned Japanese resort that looks like a Russian village in this stunning clip. The high-performance ballet of these amazing machines sliding around makes this one of the best videos of the year. To fight this duel, Gittin straps into his 550-horsepower Ford Mustang, and Saito meets the pony car's challenge with a drift-prepped Lamborghini Murcielago. The drivers hit a curving road and show expert car control as the men slide these very different vehicles just inches from each other. Eventually, night descends, and they add some fire to the scene to give the stunts a more apocalyptic look. The production values for this short clip are phenomenal, and the editing makes the viewer feel right in the middle of the action. If you want to get behind the scenes of this impressive display of drifting, Speedhunters did a great job capturing the event in photos. Related Video:

This is what a 3D-printed liquid metal Ford Torino looks like

Artist Ioan Florea has encapsulated a 1971 Ford Torino with 3-D-printed liquid metal transferred onto the car using technology that he developed, and the result is a stunningly shiny, seamless design.
"The surface has the highest coefficient of reflectivity never achieved before," Florea told us in an e-mail, using "nano-materials and nano-pigments that create an internal three-dimensional structure and dictate the polymer how to behave." Sure... We'll leave it to him to make any more 3-D-printed liquid metal-transferred art pieces.
Florea grew up in Romania, and the motivation behind picking the old Ford as his canvas came from his childhood memories of what an American car is - "big and wide and fascinating," he says - and the European name of the car itself, which it shares with an Italian city.