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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

John Hennessey's personal 2015 HPE700 Supercharged Ford Mustang GT hits 195 mph

Dressed in a coat of menacing black paint, the 2015 Hennessey Performance HPE700 Supercharged Ford Mustang GT definitely looks like one mean muscle machine. The 717-horsepower 'Stang proved that it can back up that aggressive appearance recently when company founder John Hennessey took his personal example to see just how fast it would go. The result down the 1.1-mile straight at the Continental Tires Proving Grounds in Uvalde, Texas, was over 195 miles per hour. The Mustang is nothing but a black blur and wall of supercharger wail as it buzzes by the camera at top speed. Despite the strong result, Hennessey doesn't seem done with the 'Stang yet. The car still seems to be pulling when it hits the rev limiter, and there's some straight track left ahead. After getting out, John Hennessey immediately says he thinks 200 mph is possible. The heart of the HPE700 is a 2.9-liter Roots-Type supercharger running at 7.25 psi. That's a pretty massive blower, especially when considering the 2.4-liter unit on the Hellcat V8. The engine also gets upgrades like improved injectors, a new fuel pump, stainless steel exhaust and recalibrated management. The company claims the upgraded Mustang can hit 60 in around 3.6 seconds and do the quarter-mile in 11.2 seconds at 131 mph. Prices for the package start at $59,500, but this one would would ring up for $65,874. Hennessey Performance is limiting production to 500 of them for the 2015 model year. 2015 HPE700 Supercharged Mustang Rockets to 195.2 mph John Hennessey takes his personal Mustang GT on a Texas road trip Uvalde, Texas-Everything is bigger in Texas, especially when it comes to automotive performance. Texas also lays claim to the highest posted speed limit in America at 85 mph. Enter the team from Hennessey Performance Engineering (HPE) who are located just west of Houston. John Hennessey and his merry band of performance car builders like to go fast, so much so that they have their own 1/4 mile dragstrip next to their workshop. Recently, the Hennessey team wanted to test their 717 horsepower HPE700 Supercharged Mustang development car (John's personal car and occasional daily driver) beyond the 130+ mph speeds that they have seen on the dragstrip. "Thankfully, we had recently received an invitation from the guys at the Continental Tires proving grounds in Uvalde to come over and do some testing on their 8.0 mile high speed oval", said Hennessey.

Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.