Ford: Focus Hatchback on 2040-cars

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2015 Ford F-150 gets Power Wheels treatment [w/video]

With the introduction of its forthcoming 2015 F-150, Ford is breaking with convention by shifting from steel-intensive construction to aluminum. But what if it weren't made of metal altogether? What if it were made of plastic instead, and packed an electric motor instead of an internal-combustion engine?
Feast your eyes, boys and girls, on the new Power Wheels F-150. Built by Fisher-Price and licensed by Ford, the third-generation ride-on toy started development nine months before the full-size version debuted at the Detroit Auto Show this past January, and is hitting sidewalks and driveways across the country this September.
The Power Wheels F-150 carries a sticker price of $349.99, and there's a special version at Toys R Us with LED headlamps (just like the real F-150) for an extra $10.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

How Ford hid the 2015 Mustang from spy photographers

Now that we've finally seen the 2015 Ford Mustang, it's fun to go back and look at the spy shots we spent months pouring over, trying to dissect what was under all the camouflage. For the most part, Ford did a good job of concealing the car from spy photographers, and it released a video showing how much work went into doing so.
As crude as the Mustang's camo looked, all of the hard plastic, foam, vinyl and ratchet straps were actually created and put in place by a specific design team. The whole idea was to hide the car's identity, but it certainly ended up acting as a magnet for attention, too. According to Ford's press release, it took less than an hour for spy shots to appear online after the car was taken on public roads for the very first time - this is likely in reference to our first official spy shots of the Mustang from June, shown in the gallery below.
Scroll down for a press release and video, which shows footage of the 2015 Ford Mustang testing with minimal camouflage. This is probably the same track session where we got our first look at the Mustang's face back in August.