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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Subaru Legacy pitted against Roadkill project cars

There's an evergreen debate among auto enthusiasts about whether they would prefer to have the latest and greatest car of today or a certified classic from yesteryear. What if you had to further define that, though, and the choice was between a brand new 2015 Subaru Legacy or a turbocharged Datsun 240Z with a hatch that wouldn't close? Roadkill aimed to find out that and more in one of its best videos to date.
According to the hosts, Subaru came to them, handed over some money and challenged Roadkill's project cars against its latest Legacy. The result is every bit as good (or better) than any automotive-themed show you could find on television.
Things start simple with a figure-eight race in a rodeo arena with the Subaru taking on Roadkill's 1968 Ford Ranchero, originally built for ice racing. From there the Legacy races a 1968 Dodge Charger with no windows around and off-road rally stage. Finally, the Subie goes head-to-head against the Rotsun, the aforementioned turbocharged 240Z, through an abandoned neighborhood. Plus, there's a bonus drag race challenging them all.

Shelby Mustang stars with Ethan Hawke, Selena Gomez in Getaway movie

Car movies. We keep watching them, they keep making them. Despite Fast & Furious 6 still blowing up the box office (No. 1 in theaters for the second straight week) and production on Transformers 4 being well underway (check out the Bugatti Veyron and Corvette Stingray as new cast members), there's still room on the marquee for more car movies. Next one up is an Ethan Hawke joint called Getaway, which prominently co-stars a Ford Shelby GT500. The first trailer for Getaway, which opens in theaters on August 30, was released yesterday and can be watched below.
The movie's plot centers around Hawke's character, former race car driver Brent Magna, who must somehow use this car, what appears to be a generation-old Shelby GT500 Super Snake he "commandeered," to save his wife. The movie's third co-star is Selena Gomez, whose character we're told is the owner of said Shelby. A 20-year-old having a car like this seems a bit far-fetched - especially in Europe - and on paper, this plot looks like it cribs liberally from Charlie Sheen's 1994 The Chase. But all we've got to go on is a brief plot description and the trailer below, so we'll withhold judgment until the studio firmly has our ticket money in its grasp.
The Shelby GT500 is, of course, no stranger to acting. Before this jump to celluloid, the most fearsome of all Mustang models starred in the return of Knight Rider to television on NBC back in 2008. That gig didn't pan out for the car, the show lasting only one season and 17 episodes. In fact, with its casting in Getaway, the Shelby GT500 is one of the few actors who escaped that debacle with a future in show biz.